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Top Rated
336 Ratings
14 Ratings
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Score 8 out of 100

Sprout Social

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Top Rated
336 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Brand Embassy, now part of NICE inContact CXone

Brand Embassy is excellent for brands that utilize a great influx of traffic, though even smaller channels will surely see a ton of improved feedback by using the platform. Having the ability to approach each audience differently yet organize the results and responses together, with the option for comparison and having the report issued separately or together is a great deal better than to have to do the manual work yourself (not to mention it is not going to be as insightful nor precise).
Milko Aritonoski | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.7
Boolean keyword searches
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.2
Filtering out noise/spam
Brand Embassy, now part of NICE inContact CXone
Sprout Social
6.9
Sentiment analysis
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.3
Broad channel coverage
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.4

Publishing

Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.7
Content planning and scheduling
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.8
Audience targeting
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.7
Content optimization
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.7
Workflow management
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.8

Engagement

Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.7
Automated routing and prioritization
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.0
Customer interaction histories
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.7
Bulk actions
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.5

Marketing

Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.4
Lead generation
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.5
Content marketing
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.7
Paid media management
Brand Embassy, now part of NICE inContact CXone
Sprout Social
6.2
Campaigns and promotions
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.2

Channel coverage/integration

Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.9
Twitter
Brand Embassy, now part of NICE inContact CXone
Sprout Social
9.1
Facebook
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.6
LinkedIn
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.9
Google+
Brand Embassy, now part of NICE inContact CXone
Sprout Social
5.4
Instagram
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.1
Pinterest
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.3
YouTube
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.0

Reporting/analytics

Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.0
Campaign success analytics
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.2
Real-time tracking
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.4
Competitor analysis
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.3

Account management

Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.1
Role-based user permissions & privileges
Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.5
Mobile access
Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.8

Pros

Brand Embassy, now part of NICE inContact CXone

  • Social CRM: we appreciate this tool, because we focus on influencers a lot these days. It is important to know the person we are communicating with so we can prioritize who are we going to answer first. Influencers can cause passionate discussion and thanks to Brand Embassy we can quickly respond to them. Therefore we mark influencers in our social CRM. We also appreciate the fact that our online care team knows what the person has been dealing with lately.
  • Analysis: our colleagues sometimes want to know how their product is doing and what people say about it on social media and how much is it discussed. Thanks to Brand Embassy we can generate a simple overview of the amount of questions and comments about specific product according to our tags.
  • Simplicity: we prefer simple, yet effective tools, which Brand Embassy surely is. Our social care team does not have to switch between channels and social networks which increases their effectiveness. We also appreciate that our team can see any discussion about O2 wherever on the web, which is very useful for us as we enter the world of sport games, football and hockey. That causes passionate discussions on sport pages and online media outlets.
Pavla Šedivá | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Brand Embassy, now part of NICE inContact CXone

  • In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
  • There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.
Milica Isailovic | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 7.7
Based on 5 answers
I still use the platform:- its use is customer friendly- improves and speed up customer care on SM - improves speed and quality of internal processes/communication- monitor/measure all valuable metrics
Michaela Havelková | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 8.2
Based on 1 answer
No answer on this topic is available.

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 9.1
Based on 3 answers
It is difficult to describe just how awesome the support guys and gals at Brand Embassy are. Ever-present and eager to help, with kind and helpful attitude and you can really feel they are doing this to help you make results
Milko Aritonoski | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Brand Embassy, now part of NICE inContact CXone

Generally I don't see huge differences between social CRM tools - it's mainly in the details of how well it's implemented and connected to your channels. For example other tools cannot easily process non-standard channels like custom made forums or have a e-mail based ticketing for private follow ups. Brand Embassy shines in this area.
Dušan Šimonovič | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Brand Embassy, now part of NICE inContact CXone

  • + We can fully monitor every mention of our brand.
  • + We are able to respond faster and more accurately (thanks to customer history)
  • + As more employees can work all at once, we can solve more posts from different sources immediately.
Ondřej Ullmann | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Brand Embassy, now part of NICE inContact CXone

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Embassy, now part of NICE inContact CXone
7.5
Sprout Social
7.6

Likelihood to Renew

Brand Embassy, now part of NICE inContact CXone
7.7
Sprout Social
6.2

Usability

Brand Embassy, now part of NICE inContact CXone
Sprout Social
5.5

Reliability and Availability

Brand Embassy, now part of NICE inContact CXone
8.2
Sprout Social
7.7

Performance

Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.0

Support Rating

Brand Embassy, now part of NICE inContact CXone
9.1
Sprout Social
3.0

Online Training

Brand Embassy, now part of NICE inContact CXone
Sprout Social
7.3

Implementation Rating

Brand Embassy, now part of NICE inContact CXone
Sprout Social
8.9

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