Mattersight Predictive Behavioral Routing (discontinued) vs. Porch Group Media

Mattersight Predictive Behavioral Routing (PBR) would be very well suited for larger call/contact center environments. The overall benefit grows when there are many agents that handle similar call types. Additionally, the PBR database continues to grow. However, depending on the organization, getting the most of the benefits from the system requires the database to have phone numbers that are likely to call in to the center. Therefore, it would be beneficial for them to collect the calls that are being received so the phone numbers of future calls are in the database.

Incentivized

We have found Launchpad to be useful for almost every lead-generation activity.

• Routes callers to agents who have best fit for their personality (thereby increasing revenue and revenue retained).
• Contains governors to minimize the impact on agents and customers during busy periods.
• Ease of integration into our existing infrastructure.
• Sales/support teams from Mattersight are fantastic.

Incentivized

• Intuitive navigation across software
• Easy target/lead builder selections
• Complete email marketing solution for small businesses and big corporations
• Clear directions for beginning, planning, implementing, executing, reporting
• Easy-to-use creative email templates

• ISG could use more in depth reporting that is available on demand.

• Site flow could be more intuitive
• Logical flow of process
• Remove extra steps
• Provide more in-depth reporting
• Ability to name campaigns the same name
• Create standard order or reporting templates

There is room for improvement

It has been fantastic!

Would be great to have an easier white-label

The sales team was knowledgeable; easy to work with; their list of clients was impressive, and the cost was right. The free trial was essential to us testing the product.

Incentivized

I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products

• Positive ROI
• Still assessing customer satisfaction
• Still assessing employee satisfaction

• Launchpad has let us create and deliver lead files and email campaigns faster than ever before.