NICE Satmetrix vs UserTesting

• Ease of use; SaaS solution, all web based - simple, straightforward and easy to use
• Multi lingual; we are able to use multiple languages for our surveys
• Reporting is very flexible; reports can be run for pretty much any data point that you can capture!

Read full review

• UserTesting enables collection of qualitative data on what user experience design drives higher engagement and conversions and which site layout does poorly on engaging the customers of an e-commerce website or visitors to a website
• UserTesting allows follow-up with participants who were part of a UX design test in-case their video recording of the testing session didn't articulate the test findings clearly due to technical issues.
• UserTesting helps determine content strategy around new products by testing users who may have used those products already when they were customers of another similar business. So, we can implement engaging content which results in high sales.

Read full review

• Implementation did not go as well as planned and there were problems.
• If you are running multiple surveys, slicing and dicing data is not that simple.

Read full review

• While the users are diverse, they are, after all, basically professional testers. This gives them a seed of information and a wide range of experience in dealing with different experiences, probably more than the average web user. The challenge here is that they may be "average web users" but are "expert user testers" and provide feedback that is deeper that you would expect from a general user. While this SEEMS good, it can lose focus on the areas that we're looking to target specifically.
• For the users, UserTesting does require installing software. They mention using your own users via their platform, but it essentially goes through another tool and becomes a moderated test. While this is ok, it's something that we do ourselves anyway and don't really have use of their platform for.
• There's no way to manage your team's permissions. Everyone gets added as an administrator. That doesn't have major impacts within our organization at current scale, but being able to limit permissions would be nice so we could better track and control who has access to doing user tests.

Read full review

• With the knowledge gained front he transactional surveys, Satmetrix helped us significantly improve our customer service processes.
• Combined with the relationship survey, we were ultimately able to improve our customer retention by over 20% within 2 years.

Read full review

• We have been able to increase our ad viewability rate because we were able to reduce the amount of elements on the page, which caused fast scrolling past our ads.
• We can be more decisive about new features knowing what our users will love and not love.
• We can create a best in class user experience to help us reach our company mission.

Read full review