2 Ratings
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Score 1 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Nielsen Attribution (formerly Visual IQ)

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer

Scope by 4C

The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
Bryan Benavides | TrustRadius Reviewer

Pros

Nielsen Attribution (formerly Visual IQ)

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer

Scope by 4C

  • Co-op budget management
  • Audience targeting
Bryan Benavides | TrustRadius Reviewer

Cons

Nielsen Attribution (formerly Visual IQ)

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer

Scope by 4C

  • Amazon bidding
  • Syncing more audience in OTT
Bryan Benavides | TrustRadius Reviewer

Support Rating

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Scope by 4C

Scope by 4C 10.0
Based on 2 answers
Team is always very responsive from the account manager to the C-Level.
Bryan Benavides | TrustRadius Reviewer

Alternatives Considered

Nielsen Attribution (formerly Visual IQ)

VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer

Scope by 4C

Not what we were looking for to scale.
Bryan Benavides | TrustRadius Reviewer

Return on Investment

Nielsen Attribution (formerly Visual IQ)

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer

Scope by 4C

  • Increased ROAS in social media buys
  • Increased audience segmentation
Bryan Benavides | TrustRadius Reviewer

Pricing Details

Nielsen Attribution (formerly Visual IQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Scope by 4C

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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