Nielsen Attribution
2 Ratings
Scope by 4C
1 Rating

Nielsen Attribution

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 1 out of 100

Based on 2 reviews and ratings

Scope by 4C

1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Based on 1 reviews and ratings

Attribute Ratings

  • Scope by 4C is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

1.0

Nielsen Attribution

10%
1 Rating
10.0

Scope by 4C

100%
1 Rating

Support Rating

Nielsen Attribution

N/A
0 Ratings
10.0

Scope by 4C

100%
2 Ratings

Likelihood to Recommend

Nielsen Attribution

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
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Scope by 4C

The perfect tool for a team looking to bring social, Amazon, or OTT in-house.

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Bryan Benavides | TrustRadius Reviewer
Bryan Benavides
View all 1 answers on this topic

Pros

Nielsen Attribution

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
View all 1 answers on this topic

Scope by 4C

  • Co-op budget management
  • Audience targeting

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Bryan Benavides | TrustRadius Reviewer
Bryan Benavides
View all 1 answers on this topic

Cons

Nielsen Attribution

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
View all 1 answers on this topic

Scope by 4C

  • Amazon bidding
  • Syncing more audience in OTT

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Bryan Benavides | TrustRadius Reviewer
Bryan Benavides
View all 1 answers on this topic

Pricing Details

Nielsen Attribution

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Scope by 4C

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Support Rating

Nielsen Attribution

No score
No answers yet
No answers on this topic

Scope by 4C

Scope by 4C 10.0
Based on 2 answers
Team is always very responsive from the account manager to the C-Level.

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Bryan Benavides | TrustRadius Reviewer
Bryan Benavides
View all 2 answers on this topic

Alternatives Considered

Nielsen Attribution

VisualIQ is 1 of 2 partners only that have access to FB impressions.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
View all 1 answers on this topic

Scope by 4C

Not what we were looking for to scale.

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Bryan Benavides | TrustRadius Reviewer
Bryan Benavides
View all 1 answers on this topic

Return on Investment

Nielsen Attribution

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
View all 1 answers on this topic

Scope by 4C

  • Increased ROAS in social media buys
  • Increased audience segmentation

Read full review

Bryan Benavides | TrustRadius Reviewer
Bryan Benavides
View all 1 answers on this topic

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