Nielsen Attribution (formerly Visual IQ) vs Terminus ABM Platform

• Access to FB impressions.
• TapAd device graph for stitching device ids to web cookies.

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• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

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• Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
• Inflated clicks.
• No connectors to import cost from media partners.

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• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

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• We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

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• We are in the early stages of implementing Terminus' engagement metrics into actions and it difficult to evaluate the long term ROI.
• I believe that the ROI will be substantial but hard to qualify as we retarget our marketing investments towards plays that have a better yield.
• It certainly would be hard to return to a pre-Terminus based marketing program, which I think is a good indicator of its utility.

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