What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 2 reviews and ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.7 out of 100
Based on 68 reviews and ratings
Attribute Ratings
- Webtrends Analytics is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
1.0
Nielsen Attribution
10%
1 Rating

6.0
Webtrends Analytics
60%
31 Ratings
Likelihood to Renew
Nielsen Attribution
N/A
0 Ratings

5.4
Webtrends Analytics
54%
25 Ratings
Usability
Nielsen Attribution
N/A
0 Ratings

5.4
Webtrends Analytics
54%
7 Ratings
Availability
Nielsen Attribution
N/A
0 Ratings

9.0
Webtrends Analytics
90%
8 Ratings
Performance
Nielsen Attribution
N/A
0 Ratings

8.2
Webtrends Analytics
82%
6 Ratings
Support Rating
Nielsen Attribution
N/A
0 Ratings

8.8
Webtrends Analytics
88%
16 Ratings
In-Person Training
Nielsen Attribution
N/A
0 Ratings

9.7
Webtrends Analytics
97%
3 Ratings
Online Training
Nielsen Attribution
N/A
0 Ratings

9.0
Webtrends Analytics
90%
4 Ratings
Implementation Rating
Nielsen Attribution
N/A
0 Ratings

9.9
Webtrends Analytics
99%
10 Ratings
Likelihood to Recommend
Nielsen Attribution
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Webtrends Analytics
Scenarios1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment.2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay.3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises.Questions to Ask1. What are you trying to accomplish?2. Can you place a dollar value on the benefit that you expect/need from Webtrends?3.Can you live with Webtrends running SaaS?
Consultant (6+ Years) Sr. Systems Analyst - VP (7 Years)
CitigroupFinancial Services, 10,001+ employees
Pros
Nielsen Attribution
- Access to FB impressions.
- TapAd device graph for stitching device ids to web cookies.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Webtrends Analytics
- Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
- Great control over custom reports, custom dimensions and metrics
- Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
Consultant
onceinawebInternet, 1-10 employees
Cons
Nielsen Attribution
- Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
- Inflated clicks.
- No connectors to import cost from media partners.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Webtrends Analytics
- The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
- It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
- Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
- It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
- Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
Associate Director of Analytics
EnlightenInternet, 51-200 employees
Pricing Details
Nielsen Attribution
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Webtrends Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 5.4
Based on 25 answers
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 51-200 employeesUsability
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 5.4
Based on 7 answers
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support

Verified User
Analyst in Other
Marketing and Advertising Company, 10,001+ employeesReliability and Availability
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 9.0
Based on 8 answers
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.

Verified User
Analyst in Marketing
Insurance Company, 1001-5000 employeesPerformance
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 8.2
Based on 6 answers
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Manager of Web Analytics
GogoTelecommunications, 501-1000 employees
Support Rating
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 8.8
Based on 16 answers
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
Analytics and Insights Supervisor
Havas Worldwide10,001+ employees
In-Person Training
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 9.7
Based on 3 answers
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Manager of Web Analytics
GogoTelecommunications, 501-1000 employees
Online Training
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 9.0
Based on 4 answers
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Manager of Web Analytics
GogoTelecommunications, 501-1000 employees
Implementation Rating
Nielsen Attribution
No score
No answers yet
No answers on this topic
Webtrends Analytics
Webtrends Analytics 9.9
Based on 10 answers
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Consultant
onceinawebInternet, 1-10 employees
Alternatives Considered
Nielsen Attribution
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Webtrends Analytics
Webtrends Analytics is similar to Adobe Analytics because it offers similar features such as traffic, engagement, and conversion tracking for e-commerce websites. But it's more affordable and needs lesser consulting support for custom reporting. If number of websites which need to be tracked are small and have lower traffic volume, Webtrends does a nice job of providing basic reports on visits, time spend, revenue, etc. So, it has high ROI for standard analytics insights.

Verified User
Analyst in Marketing
Food & Beverages Company, 10,001+ employeesReturn on Investment
Nielsen Attribution
- We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Webtrends Analytics
- Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
- Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
Senior Manager, Analytics
Carat USA501-1000 employees