What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 2 reviews and ratings
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 22 reviews and ratings
Attribute Ratings
- Woopra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
1.0
Nielsen Attribution
10%
1 Rating

7.0
Woopra
70%
16 Ratings
Likelihood to Renew
Nielsen Attribution
N/A
0 Ratings

9.0
Woopra
90%
7 Ratings
Usability
Nielsen Attribution
N/A
0 Ratings

9.0
Woopra
90%
1 Rating
Support Rating
Nielsen Attribution
N/A
0 Ratings

10.0
Woopra
100%
2 Ratings
Implementation Rating
Nielsen Attribution
N/A
0 Ratings

10.0
Woopra
100%
2 Ratings
Likelihood to Recommend
Nielsen Attribution
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Woopra
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Marketing Manager
CVS HealthMarketing and Advertising, 1-10 employees
Pros
Nielsen Attribution
- Access to FB impressions.
- TapAd device graph for stitching device ids to web cookies.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Woopra
- Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
- Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
- Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
- Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
- Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
Senior Director of Product
RiskIQComputer Software, 51-200 employees
Cons
Nielsen Attribution
- Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
- Inflated clicks.
- No connectors to import cost from media partners.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Woopra
- User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
- Can add more cards to the live dashboard.
- More context data on the user, the device being used, etc.

Verified User
Project Manager in Product Management
Internet Company, 1-10 employeesPricing Details
Nielsen Attribution
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Nielsen Attribution Editions & Modules
—
Additional Pricing Details
—Woopra
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$80 per month
Woopra Editions & Modules
Edition
Pro | $999.001 |
---|
- per month
Additional Pricing Details
—Likelihood to Renew
Nielsen Attribution
No score
No answers yet
No answers on this topic
Woopra
Woopra 9.0
Based on 7 answers
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
VP of Employer Products
LiveCareerInternet, 51-200 employees
Usability
Nielsen Attribution
No score
No answers yet
No answers on this topic
Woopra
Woopra 9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Senior Director of Product
RiskIQComputer Software, 51-200 employees
Support Rating
Nielsen Attribution
No score
No answers yet
No answers on this topic
Woopra
Woopra 10.0
Based on 2 answers
Team was always responsive and helpful with special use cases.
Senior Director of Product
RiskIQComputer Software, 51-200 employees
Implementation Rating
Nielsen Attribution
No score
No answers yet
No answers on this topic
Woopra
Woopra 10.0
Based on 2 answers
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Senior Director of Product
RiskIQComputer Software, 51-200 employees
Alternatives Considered
Nielsen Attribution
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Woopra
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
Owner - Web Designer & Developer
Brian Alonzo - Web Design & DevelopmentDesign, 1-10 employees
Return on Investment
Nielsen Attribution
- We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Woopra
- Really helped us begin to segment our users based on their engagement and retention.
- Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
- I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

Verified User
Employee in Customer Service
Financial Services Company, 51-200 employees