What users are saying about
2 Ratings
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Score 1 out of 100
21 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Nielsen Attribution (formerly Visual IQ)

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer

Woopra

My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Cindy Romanowski | TrustRadius Reviewer

Pros

Nielsen Attribution (formerly Visual IQ)

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer

Woopra

  • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
  • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
  • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
  • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
  • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
Ross Reynolds | TrustRadius Reviewer

Cons

Nielsen Attribution (formerly Visual IQ)

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer

Woopra

  • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
  • Can add more cards to the live dashboard.
  • More context data on the user, the device being used, etc.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Woopra

Woopra 9.0
Based on 7 answers
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
Brent Pearson | TrustRadius Reviewer

Usability

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Woopra

Woopra 9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds | TrustRadius Reviewer

Support Rating

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Woopra

Woopra 10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds | TrustRadius Reviewer

Implementation Rating

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Woopra

Woopra 10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds | TrustRadius Reviewer

Alternatives Considered

Nielsen Attribution (formerly Visual IQ)

VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer

Woopra

Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
Brian Alonzo | TrustRadius Reviewer

Return on Investment

Nielsen Attribution (formerly Visual IQ)

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer

Woopra

  • Really helped us begin to segment our users based on their engagement and retention.
  • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
  • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
Anonymous | TrustRadius Reviewer

Screenshots

Nielsen Attribution (formerly Visual IQ)

Pricing Details

Nielsen Attribution (formerly Visual IQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Attribution (formerly Visual IQ) Editions & Modules

Additional Pricing Details

Woopra

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Woopra Editions & Modules

Edition
Pro$999.001
  1. Per Month
Additional Pricing Details

Add comparison