3 Ratings
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Score 9 out of 100
10 Ratings
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Score 9 out of 100

Feature Set Ratings

    Data Collection

    9.6

    Nielsen Marketing Cloud

    96%

    Reachforce SmartSuite (Now Leadspace)

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Collection of first-party data

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Classification

    9.2

    Nielsen Marketing Cloud

    92%

    Reachforce SmartSuite (Now Leadspace)

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Audience taxonomy

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Tag Management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    10.0

    Nielsen Marketing Cloud

    100%

    Reachforce SmartSuite (Now Leadspace)

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DMP Analytics

    9.2

    Nielsen Marketing Cloud

    92%

    Reachforce SmartSuite (Now Leadspace)

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Campaign Analytics

    9.5
    95%
    3 Ratings
    N/A
    0 Ratings

    Audience Analytics

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Nielsen Marketing Cloud and Reachforce SmartSuite (Now Leadspace) are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    Nielsen Marketing Cloud

    90%
    3 Ratings
    9.0

    Reachforce SmartSuite (Now Leadspace)

    90%
    5 Ratings

    Likelihood to Renew

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    9.0

    Reachforce SmartSuite (Now Leadspace)

    90%
    1 Rating

    Usability

    8.0

    Nielsen Marketing Cloud

    80%
    1 Rating

    Reachforce SmartSuite (Now Leadspace)

    N/A
    0 Ratings

    Support Rating

    5.0

    Nielsen Marketing Cloud

    50%
    1 Rating

    Reachforce SmartSuite (Now Leadspace)

    N/A
    0 Ratings

    Likelihood to Recommend

    Nielsen Marketing Cloud

    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Anonymous | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
    Company: IBM, I.B.M. IBM Inc
    # of Employees - is that the number in my office, in my region, in my country or global?
    Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
    Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
    The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
    Melissa Davies | TrustRadius Reviewer

    Pros

    Nielsen Marketing Cloud

    • Surveys.
    • Marketing email.
    Anonymous | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
    • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
    • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
    • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
    Anonymous | TrustRadius Reviewer

    Cons

    Nielsen Marketing Cloud

    • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
    • Downloading reports becomes difficult, especially for household level overlap reports.
    • Develops for integration are incredibly time-consuming!
    Nikita Patel | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    • some times it takes up extra time to get leads to Sales
    • Leadspace simply tells you whether a record is enriched by a company or by a person.
    • However, it should also indicate whether a record qualifies for both.
    kifaya lahham | TrustRadius Reviewer

    Pricing Details

    Nielsen Marketing Cloud

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Reachforce SmartSuite (Now Leadspace)

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Reachforce SmartSuite (Now Leadspace)

    Reachforce SmartSuite (Now Leadspace) 9.0
    Based on 1 answer
    Nothing else to add
    Anonymous | TrustRadius Reviewer

    Usability

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 8.0
    Based on 1 answer
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Anonymous | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 5.0
    Based on 1 answer
    I am rating this as neutral due to having minimal interaction with them
    Anonymous | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Nielsen Marketing Cloud

    Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.
    Anonymous | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    Our target market is VSBs (very small businesses). We vetted a list of 22K records from our database to various vendors and ReachForce had the highest match rates.
    David Evans | TrustRadius Reviewer

    Return on Investment

    Nielsen Marketing Cloud

    • Audience de-duplication
    • MTA tagging and results
    • Audience Building capabilities
    Nikita Patel | TrustRadius Reviewer

    Reachforce SmartSuite (Now Leadspace)

    • We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
    • More customers took notice of our digital marketing efforts after we started using Reachforce.
    Jay Kang | TrustRadius Reviewer

    Screenshots

    Nielsen Marketing Cloud

    Add comparison