2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.8 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
Melissa Davies | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Nielsen Marketing Cloud
6.7
Reachforce SmartSuite (Now Leadspace)
Collection of first-party data
Nielsen Marketing Cloud
5.2
Reachforce SmartSuite (Now Leadspace)
Collection of third-party data
Nielsen Marketing Cloud
6.0
Reachforce SmartSuite (Now Leadspace)
Access to Third-party Data Providers
Nielsen Marketing Cloud
9.0
Reachforce SmartSuite (Now Leadspace)

Data Classification

Nielsen Marketing Cloud
5.8
Reachforce SmartSuite (Now Leadspace)
Audience taxonomy
Nielsen Marketing Cloud
5.3
Reachforce SmartSuite (Now Leadspace)
Tag Management
Nielsen Marketing Cloud
7.0
Reachforce SmartSuite (Now Leadspace)
Data Analysis Dashboard
Nielsen Marketing Cloud
5.2
Reachforce SmartSuite (Now Leadspace)

Ad Network Integration

Nielsen Marketing Cloud
5.0
Reachforce SmartSuite (Now Leadspace)
Data Transfer
Nielsen Marketing Cloud
5.0
Reachforce SmartSuite (Now Leadspace)
DSP integration
Nielsen Marketing Cloud
5.0
Reachforce SmartSuite (Now Leadspace)

DMP Analytics

Nielsen Marketing Cloud
6.9
Reachforce SmartSuite (Now Leadspace)
Campaign Analytics
Nielsen Marketing Cloud
7.7
Reachforce SmartSuite (Now Leadspace)
Audience Analytics
Nielsen Marketing Cloud
6.2
Reachforce SmartSuite (Now Leadspace)

Pros

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Anonymous | TrustRadius Reviewer

Cons

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
David Evans | TrustRadius Reviewer

Likelihood to Renew

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Reachforce SmartSuite (Now Leadspace)

Reachforce SmartSuite (Now Leadspace) 9.0
Based on 1 answer
Nothing else to add
Anonymous | TrustRadius Reviewer

Usability

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Support Rating

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Alternatives Considered

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

It was much easier and cost-effective for us to implement and use Reachforce than Infutor data solutions. We had a better customer service with Reachforce and their account representatives made sure we were happy with the service they provided from the beginning to end. I would have no problem recommending this company to any of our colleagues or customers.
Jay Kang | TrustRadius Reviewer

Return on Investment

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Higher form conversions
  • Accurate data for segmentation
Melissa Davies | TrustRadius Reviewer

Screenshots

Nielsen Marketing Cloud

Pricing Details

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Reachforce SmartSuite (Now Leadspace)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Nielsen Marketing Cloud
5.8
Reachforce SmartSuite (Now Leadspace)
9.7

Likelihood to Renew

Nielsen Marketing Cloud
Reachforce SmartSuite (Now Leadspace)
9.0

Usability

Nielsen Marketing Cloud
8.0
Reachforce SmartSuite (Now Leadspace)

Support Rating

Nielsen Marketing Cloud
5.0
Reachforce SmartSuite (Now Leadspace)

Add comparison