3 Ratings
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Score 9.2 out of 100
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Feature Set Ratings

  • Nielsen Marketing Cloud ranks higher in 1 feature set: Ad Network Integration

Data Collection

9.7

Nielsen Marketing Cloud

97%

Verizon Media Ad Platform

Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 3/3 features

Collection of first-party data

9.0
90%
3 Ratings
N/A
0 Ratings

Collection of third-party data

10.0
100%
2 Ratings
N/A
0 Ratings

Access to Third-party Data Providers

10.0
100%
2 Ratings
N/A
0 Ratings

Data Classification

9.3

Nielsen Marketing Cloud

93%

Verizon Media Ad Platform

Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 3/3 features

Audience taxonomy

9.0
90%
3 Ratings
N/A
0 Ratings

Tag Management

10.0
100%
2 Ratings
N/A
0 Ratings

Data Analysis Dashboard

9.0
90%
3 Ratings
N/A
0 Ratings

Ad Network Integration

10.0

Nielsen Marketing Cloud

100%
8.5

Verizon Media Ad Platform

85%
Nielsen Marketing Cloud ranks higher in 2/2 features

Data Transfer

10.0
100%
2 Ratings
8.5
85%
5 Ratings

DSP integration

10.0
100%
2 Ratings
8.5
85%
4 Ratings

DMP Analytics

9.4

Nielsen Marketing Cloud

94%

Verizon Media Ad Platform

Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 2/2 features

Campaign Analytics

9.6
96%
3 Ratings
N/A
0 Ratings

Audience Analytics

9.2
92%
3 Ratings
N/A
0 Ratings

Ad Campaigns

Nielsen Marketing Cloud

Feature Set Not Supported
N/A
7.7

Verizon Media Ad Platform

77%
Verizon Media Ad Platform ranks higher in 5/5 features

Ad campaign creation

N/A
0 Ratings
7.9
79%
8 Ratings

Ad deployment

N/A
0 Ratings
7.9
79%
7 Ratings

Display advertising

N/A
0 Ratings
7.9
79%
8 Ratings

Ad display and retargeting segmentation

N/A
0 Ratings
7.9
79%
8 Ratings

Sequence targeting

N/A
0 Ratings
6.8
68%
5 Ratings

Ad Reporting & Analytics

Nielsen Marketing Cloud

Feature Set Not Supported
N/A
8.4

Verizon Media Ad Platform

84%
Verizon Media Ad Platform ranks higher in 6/6 features

Ad dashboards

N/A
0 Ratings
8.9
89%
8 Ratings

Ad performance reports

N/A
0 Ratings
7.9
79%
8 Ratings

Ad conversion tracking

N/A
0 Ratings
8.4
84%
8 Ratings

Ad attribution reporting

N/A
0 Ratings
8.5
85%
5 Ratings

Cross-channel ad management

N/A
0 Ratings
8.0
80%
5 Ratings

Ad forecasting and optimization

N/A
0 Ratings
8.5
85%
7 Ratings

Attribute Ratings

  • Nielsen Marketing Cloud is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.2

Nielsen Marketing Cloud

92%
3 Ratings
7.9

Verizon Media Ad Platform

79%
9 Ratings

Usability

8.0

Nielsen Marketing Cloud

80%
1 Rating

Verizon Media Ad Platform

N/A
0 Ratings

Support Rating

5.0

Nielsen Marketing Cloud

50%
1 Rating

Verizon Media Ad Platform

N/A
0 Ratings

Likelihood to Recommend

Nielsen Marketing Cloud

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Anonymous | TrustRadius Reviewer

Pros

Nielsen Marketing Cloud

  • Surveys.
  • Marketing email.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Nielsen Marketing Cloud

  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
Nikita Patel | TrustRadius Reviewer

Verizon Media Ad Platform

  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
Christian Gesú De Andrade Trillo | TrustRadius Reviewer

Pricing Details

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Verizon Media Ad Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Usability

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

No score
No answers yet
No answers on this topic

Support Rating

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Nielsen Marketing Cloud

Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Anonymous | TrustRadius Reviewer

Return on Investment

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Verizon Media Ad Platform

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Anonymous | TrustRadius Reviewer

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