NinjaCat vs Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

Likelihood to Recommend

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.

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Vincent Misiewicz

Sr. Search Engine Marketing Analyst

Traffic Digital AgencyMarketing and Advertising, 11-50 employees

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Pros

It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
Provides unique ways to differentiate advertisers in top positions on search results pages.
Creates unique tactics to utilize on display networks (carousel and video takeovers).

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Alexander Rodriguez

Associate Director

PerformicsConsumer Electronics, 1001-5000 employees

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Cons

The tool does struggle with handling data from tools that aren't particularly clean.
Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
Portions of the tool don't work as expected but there are work-arounds in almost all situations.

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.

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Brandon Mitchell

Digital Platform Marketing Analyst

Vizergy Digital MarketingHospitality, 51-200 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

—

NinjaCat Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

$25 per month

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) Editions & Modules

Edition

Yahoo Gemini!	$25.00¹

per month

Additional Pricing Details

—

Usability

No score

No answers yet

No answers on this topic

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) 5.4

Based on 3 answers

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

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Verified User

Partner in Marketing

Marketing and Advertising Company, 11-50 employees

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Support Rating

NinjaCat 7.4

Based on 3 answers

The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) 6.5

Based on 8 answers

They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Alternatives Considered

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.

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Nathan Richardson

SEO Analyst

BambooHRComputer Software, 501-1000 employees

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Return on Investment

Improved perception of business by improving reporting
Much quicker optimization for clients
Stands out ahead of competitors

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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It has created a more comprehensive understanding of the audience to whom a client is marketing.
It allows clients to target and reach audience members on all major search platforms.
It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.

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Leah Jakaitis

Senior Analyst

MerkleMarketing and Advertising, 5001-10,000 employees

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NinjaCat vs Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

NinjaCat

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

Attribute Ratings

Likelihood to Recommend

NinjaCat

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

Usability

NinjaCat

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

Support Rating

NinjaCat

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

NinjaCat Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) Editions & Modules

Edition

Additional Pricing Details

Usability

Support Rating

Alternatives Considered

Return on Investment

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