Affinity vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity
Score 9.1 out of 10
N/A
Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship strength salespersons are developing or to uncover the next best lead to contact.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
AffinityZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AffinityZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AffinityZoomInfo Sales
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AffinityZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Affinity
-
Ratings
ZoomInfo Sales
7.8
660 Ratings
3% above category average
Advanced search00 Ratings8.0653 Ratings
Identification of new leads00 Ratings7.8615 Ratings
List quality00 Ratings7.3641 Ratings
List upload/download00 Ratings8.0604 Ratings
Ideal customer targeting00 Ratings7.7608 Ratings
Load time/data access00 Ratings7.9631 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Affinity
-
Ratings
ZoomInfo Sales
7.7
654 Ratings
2% above category average
Contact information00 Ratings7.4653 Ratings
Company information00 Ratings7.8649 Ratings
Industry information00 Ratings7.9624 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Affinity
-
Ratings
ZoomInfo Sales
7.5
640 Ratings
1% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.3436 Ratings
Company/business profiles00 Ratings7.6607 Ratings
Alerts and reminders00 Ratings7.4408 Ratings
Data hygiene00 Ratings6.6577 Ratings
Automatic data refresh00 Ratings6.8496 Ratings
Tags00 Ratings7.5433 Ratings
Filters and segmentation00 Ratings7.9586 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Affinity
-
Ratings
ZoomInfo Sales
6.4
210 Ratings
16% below category average
Sales email templates00 Ratings6.8207 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
AffinityZoomInfo Sales
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Clari
Clari
Score 8.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Clari
Clari
Score 8.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AffinityZoomInfo Sales
Likelihood to Recommend
9.1
(7 ratings)
8.1
(681 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.5
(16 ratings)
Usability
10.0
(1 ratings)
8.7
(4 ratings)
Support Rating
9.3
(4 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
7.6
(48 ratings)
User Testimonials
AffinityZoomInfo Sales
Likelihood to Recommend
Affinity
Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
Affinity
  • Almost all of Adobe Photoshop's features for a fraction of the cost. It was an easy decision for our organization.
  • The interface and most of the features are an almost mirror image of Photoshop. Flat fees instead of high yearly fees are much more desirable for our small team.
  • They have a great support forum for the little one-offs that aren't quite like the Photoshop app, or don't have the same exact name as Photoshop. The forum really helps when this happens. The YouTube support from the company and other users has been very helpful as well.
  • I use Sketch as my primary vector design tool. Affinity allows me to take a .ai, .eps, or other proprietary format and convert it to .svg for use/manipulation with Sketch and back. I can't say enough for this feature. It has helped me stay less pigeon-holed into Adobe products, which have lacked innovation for a long time in my opinion.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Affinity
  • Sometimes interacting with a large data set is a little buggy, i.e. choppy when navigating the page.
  • It would be nice to have a feature, where the status of an opportunity changes automatically when a certain thing happens. For instance, when I send a cold email, the status of a prospect would change from "identified" to "contacted."
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
Affinity
We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review
Usability
Affinity
For a regular user of Photoshop, Affinity is a very easy transition. It has all the same features and once you adapt to it, and it provides a quick return on investment.
Read full review
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
Affinity
I have not had much opportunity to go directly to support, but the training modules that are employed by the company are fantastic. I also find that if I need to understand something, there is always another user ready and willing to share their secrets. As this tool becomes more accepted local communities will also start to organize
Read full review
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Alternatives Considered
Affinity
Affinity is the bridge that links our communication through our software workflow.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review
Return on Investment
Affinity
  • Helps me best manage my relationships, which is a high ROI.
  • Saves me time on data entry which is important to me.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots