Likelihood to Recommend If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard Vice President of Marketing and Sales Operations
Read full review NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
Read full review Pros The ability to schedule months of content at a time and view it across a calendar. The approval process - you can set up teams to create, edit, publish, approve etc. The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view. Read full review There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it. I really enjoy the "stream" feature and love the reports that NUVI creates. The dashboards for each monitor is also very easy and friendly to use. Read full review Cons Videos posted to Facebook via SRM have to be clicked to run instead of running automatically. No ability to boost posts or ads from SRM. Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages. Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST. Read full review There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging. It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did. Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck. Read full review Likelihood to Renew Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Read full review I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
Read full review Usability Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard Vice President of Marketing and Sales Operations
Read full review See my previous comments
Read full review Support Rating The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Read full review Online Training Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Read full review Alternatives Considered I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Read full review NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
Read full review Return on Investment Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000. Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays. Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM. Read full review Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks. ROI - NUVI is generally cheaper than most competitors. It's increased my margins. Happier clients - With greater efficiency comes faster turn around times and happier clients. Read full review ScreenShots