What users are saying about
53 Ratings
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Top Rated
56 Ratings
53 Ratings
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Score 9 out of 100

Parse.ly

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Top Rated
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

Nuvi

NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
Lauren Kelley | TrustRadius Reviewer

Parse.ly

I think it's a really great tool for traffic data. It's not too overwhelming on the homepage (all I really want to know is top stories of the day and top posts in the last few minutes) and if I want to go more in-depth with where traffic is coming from, I know I can just click on the story for additional data. Parse.ly is truly well suited for writing in the entertainment industry. Every writer wants to know if people are reading their stories, and it does just that. At this time I can't think of a scenario where's it's less appropriate to use.
Anonymous | TrustRadius Reviewer

Pros

Nuvi

  • There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
  • I really enjoy the "stream" feature and love the reports that NUVI creates.
  • The dashboards for each monitor is also very easy and friendly to use.
Anonymous | TrustRadius Reviewer

Parse.ly

  • The real-time metrics are incredibly useful.
  • I love how detailed the information can get. I can find out a breakdown of the origins of the traffic, so I know which came from a push notification, from FB or Twitter, from the site itself, from a newsletter, etc. And I can tell if people are visiting my sites via desktop or mobile, time spent on site, where they went on the site after the initial article, etc. I also can see how stories perform by reporter, source, keyword, etc.
  • They have excellent customer service. Any support ticket I file receives prompt attention. Other organizations can be far less responsive, so it's always nice to know in the rare instance I experience an issue with Parse.ly I will get help quickly.
Anonymous | TrustRadius Reviewer

Cons

Nuvi

  • There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
  • It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
  • Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
Anonymous | TrustRadius Reviewer

Parse.ly

  • The URLs that list where some traffic came from (i.e. Twitter) are sometimes hard to read.
  • It would be great to see more detail of traffic sources. For example, if a spike of views come from Twitter it would be great to see if it is a specific tweet or account the bulk of views are coming from.
Ben Smithson | TrustRadius Reviewer

Likelihood to Renew

Nuvi

Nuvi 8.5
Based on 13 answers
I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
Anonymous | TrustRadius Reviewer

Parse.ly

No score
No answers yet
No answers on this topic

Usability

Nuvi

Nuvi 1.0
Based on 1 answer
See my previous comments
Anonymous | TrustRadius Reviewer

Parse.ly

No score
No answers yet
No answers on this topic

Support Rating

Nuvi

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.0
Based on 32 answers
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Phoebe Gavin | TrustRadius Reviewer

Alternatives Considered

Nuvi

NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
Ciara Dawson | TrustRadius Reviewer

Parse.ly

One of the things users first say when they start with Parse.ly is how easy it is to navigate through a lot of data thanks to the design. Parse.ly also has several data points and metrics that their competitors do not track. The automated reporting also makes it much easier to review metrics on your own time, instead of having to stare at the dashboard all day.
Anonymous | TrustRadius Reviewer

Return on Investment

Nuvi

  • Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
  • ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
  • Happier clients - With greater efficiency comes faster turn around times and happier clients.
Josh von Scheiner | TrustRadius Reviewer

Parse.ly

  • The return on investment is very, very good, as we've been using it for years now with no sign of stopping or switching to a different platform. I have no hard numbers available, as that would be something my managers would be able to provide.
  • I do think that more accurate numbers from previous years would be of better use.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Nuvi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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