What users are saying about
53 Ratings
18 Ratings
53 Ratings
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Score 9 out of 100
18 Ratings
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Score 7 out of 100

Likelihood to Recommend

Nuvi

NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
Lauren Kelley | TrustRadius Reviewer

Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
Anonymous | TrustRadius Reviewer

Pros

Nuvi

  • There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
  • I really enjoy the "stream" feature and love the reports that NUVI creates.
  • The dashboards for each monitor is also very easy and friendly to use.
Anonymous | TrustRadius Reviewer

Tracx

  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
MacKenzie Teskey | TrustRadius Reviewer

Cons

Nuvi

  • There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
  • It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
  • Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
Anonymous | TrustRadius Reviewer

Tracx

  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Nuvi

Nuvi 8.5
Based on 13 answers
I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
Anonymous | TrustRadius Reviewer

Tracx

Tracx 8.3
Based on 4 answers
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Anonymous | TrustRadius Reviewer

Usability

Nuvi

Nuvi 1.0
Based on 1 answer
See my previous comments
Anonymous | TrustRadius Reviewer

Tracx

No score
No answers yet
No answers on this topic

Alternatives Considered

Nuvi

NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
Ciara Dawson | TrustRadius Reviewer

Tracx

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Bryan Nye | TrustRadius Reviewer

Return on Investment

Nuvi

  • Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
  • ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
  • Happier clients - With greater efficiency comes faster turn around times and happier clients.
Josh von Scheiner | TrustRadius Reviewer

Tracx

  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Bryan Nye | TrustRadius Reviewer

Screenshots

Pricing Details

Nuvi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Tracx

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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