The Hyland Nuxeo Platform is a cloud-native,
cloud-first, scalable solution which utilizes automation technologies to
improve efficiencies, increase accuracy, and provide its capabilities. With
it’s low-code technology, organizations can implement Hyland’s Nuxeo
Platform with customizable features that allow organizations to develop a creative workflow. Employees can then create,
tag, organize, and share dynamic content, including rich media and 3D digital
assets and their metadata to be used in…
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Sprinklr Marketing
Score 7.2 out of 10
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Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…
Nuxeo works very well for us as a Digital Media Asset Management tool. I understand given its flexibility, it has also been used for managing insurance claims. It seems to be well suited for uses where some customization is required, yet there is a desire to leverage best practices, reusable code components.
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Nuxeo provides a WebUI that they are always improving based on customer feedback. The interface is designed with flexibility in mind - this means that it must be customized to the business's use case before it can achieve its maximum usability.
The Nuxeo Studio interface provides developers and administrators the building blocks to achieve much of this customization - they just need to put the building blocks together in ways that best meet the end users' needs. The API and SDKs allow for more advanced customization.
This is something that we have struggled with a bit. We push the boundaries of Nuxeo in this area, both with the number of assets and the size of assets. We have a lot of large, long videos, and we are continually tuning performance in this area.
Nuxeo support is very willing to help whenever there is an issue. We have a weekly touchbase with someone from the Nuxeo team that we discuss any development issues with, and there is an open line of communication between our team and the Nuxeo team. They have been supporting us phenomenally, every step of the way.
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
I attended instructor-led trainings at a couple of points when I was first beginning to serve as project manager on Nuxeo projects. The first one that I attended was meant for business users and decision-makers. The second one was meant for system administrators. The first one provided a great introduction, through demos, of how Nuxeo could be adapted to very different business use cases. The second one, like many instructor-led trainings, was meant for users of a variety of skill levels, and so it could be a bit slow at times for students with a stronger technical background, but the instructor was able to include more advanced components as well.
Nuxeo University provides an ideal starting point for developers and system administrators who are new to the Nuxeo platform. So, in terms of online training for developers and administrators, the learning paths are definitely available. In terms of training for end users: keep in mind that Nuxeo is a foundation with building blocks - what you do with those building blocks is up to you and depends on your business's specific use cases. For this reason, end-user training is largely up to you because it will need to depend on how you've built and configured the system. That said, I've seen the companies that I've worked with configure the system based largely on end-user input, and so it has fit very closely with what those users wanted to do and how they wanted to do it. In cases where elements of the UI weren't fitting quite right with what users naturally wanted to do, based on their process flows, we've often found it easy enough to adapt the UI to the users, rather than using training to adapt the users to the UI.
The technical support team of the Nuxeo was always on the go to help us. Being an IT technician, I haven't faced any such issue, but the problem was that it took much longer than anticipated. Otherwise, we didn't need to get other implementation partners to help us in its implementation.
It is built on open-source technologies. A very small footprint is required to run it. It can be run in a cloud and utilize the power of cloud services, unlike other competitors.
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
