Chose Yahoo DSP
I think that each has its own positive qualities. The Oath platform is better for video whereas the TTD is better for targeting and has better levers to pull for geographic constraints.
Product | Rating | Most Used By | Product Summary | Starting Price |
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The Trade Desk | N/A | The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP). | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
The Trade Desk | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
The Trade Desk | Yahoo DSP | |
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Considered Both Products | The Trade Desk No answer on this topic | Yahoo DSP |
Top Pros | ||
Top Cons |
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The Trade Desk | Yahoo DSP | |
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Small Businesses | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
Medium-sized Companies | Adobe Advertising Cloud Score 8.9 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
The Trade Desk | Yahoo DSP | |
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Likelihood to Recommend | 7.1 (7 ratings) | 7.3 (10 ratings) |
Usability | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 10.0 (1 ratings) | - (0 ratings) |
The Trade Desk | Yahoo DSP | |
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Likelihood to Recommend | The Trade Desk | Yahoo (Verizon Media) |
Pros | The Trade Desk | Yahoo (Verizon Media) |
Cons | The Trade Desk | Yahoo (Verizon Media) |
Usability | The Trade Desk | Yahoo (Verizon Media) No answers on this topic |
Support Rating | The Trade Desk | Yahoo (Verizon Media) No answers on this topic |
Alternatives Considered | The Trade Desk | Yahoo (Verizon Media) |
Return on Investment | The Trade Desk | Yahoo (Verizon Media) |
ScreenShots |