HitsLink vs. ObservePoint

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HitsLink
Score 9.0 out of 10
N/A
HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.
$20
per month
ObservePoint
Score 9.4 out of 10
N/A
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
$598
per month
Pricing
HitsLinkObservePoint
Editions & Modules
10,000 Page Views
$19.95
25,000 Page Views
$24.95
50,000 Page Views
$29.95
Essentials
$599
per month up to 4,000 page scans /month
Professional
$2,400
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Starting at 20,000+ page scans /month
Offerings
Pricing Offerings
HitsLinkObservePoint
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
HitsLinkObservePoint
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StatCounter
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Score 9.0 out of 10
Egnyte
Egnyte
Score 7.6 out of 10
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Siteimprove
Siteimprove
Score 8.7 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
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Contentsquare
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Score 8.6 out of 10
IBM InfoSphere Information Server
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Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HitsLinkObservePoint
Likelihood to Recommend
9.0
(1 ratings)
8.8
(9 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.1
(1 ratings)
Usability
9.0
(1 ratings)
9.1
(1 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
HitsLinkObservePoint
Likelihood to Recommend
Net Applications
If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.
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ObservePoint
ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
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Pros
Net Applications
  • View website traffic stats and trends in user-friendly charts, graphs, and lists.
  • Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
  • Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
  • Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
  • Easily view real-time as well as long-term traffic statistics
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ObservePoint
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
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Cons
Net Applications
  • Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.
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ObservePoint
  • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
  • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
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Likelihood to Renew
Net Applications
Hitslink is as useful as it is user-friendly. I haven't seen another website analytics tool as comprehensive and at the same time straightforward as this service. The only downside of Hitslink is Google's blocking of information from its registered Google+ users to the software. As Google+ continues to reign in more of the population, I can see this being a significant problem for Hitslink to overcome. However, there is still a vast majority of search engine users whose actions are visible through Hitslink, and as long as this stays the case, the service will be an invaluable tool for website administrators.
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ObservePoint
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
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Usability
Net Applications
The service is incredibly intuitive and very easy to learn. The only drawback is not having a mobile-optimized website to easily view website reports on the go. But on a PC or Mac, Hitslink is as user friendly as it gets. I have yet to see a navigation system on any SaaS website that makes a service that is this comprehensive seem so straight-forward.
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ObservePoint
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
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Reliability and Availability
Net Applications
No answers on this topic
ObservePoint
I've only experienced one system availability issue in the 3 years we've been using it.
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Performance
Net Applications
No answers on this topic
ObservePoint
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
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Support Rating
Net Applications
No answers on this topic
ObservePoint
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
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In-Person Training
Net Applications
No answers on this topic
ObservePoint
Instructor was knowledgeable and delivered the content well.
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Online Training
Net Applications
No answers on this topic
ObservePoint
It's easy to find the information you need when you need it and it is easy to consume.
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Implementation Rating
Net Applications
No answers on this topic
ObservePoint
Start with small audits until you have determined what you might want to filter out.
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Alternatives Considered
Net Applications
No answers on this topic
ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
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Scalability
Net Applications
No answers on this topic
ObservePoint
I have not reached an unreasonable product limitation as of yet.
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Return on Investment
Net Applications
  • Faster lead conversion
  • Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
  • Increased employee efficiency by allowing us to make targeted changes to webpages in real time
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ObservePoint
  • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
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