What users are saying about
9 Ratings
111 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Security

ObservePoint
Tealium iQ
8.7
Role-based user permissions
ObservePoint
Tealium iQ
8.7

Tag Management

ObservePoint
Tealium iQ
7.2
Tag library
ObservePoint
Tealium iQ
8.5
Tag variable mapping
ObservePoint
Tealium iQ
8.1
Ease of writing custom tags
ObservePoint
Tealium iQ
6.5
Rules-driven tag execution
ObservePoint
Tealium iQ
7.3
Tag performance monitoring
ObservePoint
Tealium iQ
5.9
Improved page load times
ObservePoint
Tealium iQ
5.2
Mobile app tagging
ObservePoint
Tealium iQ
7.3
Library of JavaScript extensions
ObservePoint
Tealium iQ
8.4

Data Management & Integrity

ObservePoint
Tealium iQ
7.4
Event tracking
ObservePoint
Tealium iQ
8.2
Mobile event tracking
ObservePoint
Tealium iQ
7.4
Data distribution management
ObservePoint
Tealium iQ
7.8
Universal data layer
ObservePoint
Tealium iQ
8.6
Automated error checking
ObservePoint
Tealium iQ
4.9

Pros

ObservePoint

  • Custom tagging is very important when you need specific tags tailored to your website needs.
  • The dashboards are great, user friendly and you can share them with coworkers easily.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

ObservePoint

  • Report organization - reports can be difficult to find
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ObservePoint

ObservePoint 9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Reliability and Availability

ObservePoint

ObservePoint 9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Performance

ObservePoint

ObservePoint 7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

ObservePoint

ObservePoint 10.0
Based on 2 answers
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann | TrustRadius Reviewer

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

In-Person Training

ObservePoint

ObservePoint 9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Online Training

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Implementation Rating

ObservePoint

ObservePoint 9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

ObservePoint

Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Scalability

ObservePoint

ObservePoint 9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Return on Investment

ObservePoint

  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

ObservePoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ObservePoint
9.0
Tealium iQ
7.5

Likelihood to Renew

ObservePoint
9.1
Tealium iQ
9.6

Usability

ObservePoint
9.1
Tealium iQ
8.5

Reliability and Availability

ObservePoint
9.1
Tealium iQ

Performance

ObservePoint
7.3
Tealium iQ
9.0

Support Rating

ObservePoint
10.0
Tealium iQ
10.0

In-Person Training

ObservePoint
9.1
Tealium iQ

Online Training

ObservePoint
9.1
Tealium iQ

Implementation Rating

ObservePoint
9.1
Tealium iQ
7.0

Scalability

ObservePoint
9.1
Tealium iQ

Add comparison