What users are saying about
8 Ratings
104 Ratings
8 Ratings
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Score 7.3 out of 101
104 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman profile photo

Tealium iQ

Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.
Kelly Saux profile photo

Feature Rating Comparison

Security

ObservePoint
Tealium iQ
8.7
Role-based user permissions
ObservePoint
Tealium iQ
8.7

Tag Management

ObservePoint
Tealium iQ
8.0
Tag library
ObservePoint
Tealium iQ
8.7
Tag variable mapping
ObservePoint
Tealium iQ
8.7
Ease of writing custom tags
ObservePoint
Tealium iQ
7.5
Rules-driven tag execution
ObservePoint
Tealium iQ
8.2
Tag performance monitoring
ObservePoint
Tealium iQ
7.2
Improved page load times
ObservePoint
Tealium iQ
6.6
Mobile app tagging
ObservePoint
Tealium iQ
9.0
Library of JavaScript extensions
ObservePoint
Tealium iQ
8.3

Data Management & Integrity

ObservePoint
Tealium iQ
7.4
Event tracking
ObservePoint
Tealium iQ
8.2
Mobile event tracking
ObservePoint
Tealium iQ
7.8
Data distribution management
ObservePoint
Tealium iQ
7.5
Universal data layer
ObservePoint
Tealium iQ
8.7
Automated error checking
ObservePoint
Tealium iQ
5.0

Pros

ObservePoint

  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
Wayne Denman profile photo

Tealium iQ

  • The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
  • The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
  • The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
  • The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
  • Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.
David Gailey profile photo

Cons

ObservePoint

  • I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
  • Auditing highly secure site content can be problematic depending on the method of authentication.
Wayne Denman profile photo

Tealium iQ

  • Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
Jeremy Myers profile photo

Likelihood to Renew

ObservePoint

ObservePoint 9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman profile photo

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Our relationship with Tealium has been terrific. They are a key partner for our business and haven't let us down yet.
Jeremy Myers profile photo

Usability

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman profile photo

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella profile photo

Reliability and Availability

ObservePoint

ObservePoint 9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Performance

ObservePoint

ObservePoint 7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman profile photo

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

ObservePoint

ObservePoint 10.0
Based on 2 answers
Support is responsive, empathetic, professional, and knowledgeable.
Wayne Denman profile photo

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

In-Person Training

ObservePoint

ObservePoint 9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Online Training

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Implementation

ObservePoint

ObservePoint 9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman profile photo

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

ObservePoint

I remember evaluating two other products but that was so long ago I don't remember what they were.
Wayne Denman profile photo

Tealium iQ

We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
  1. Better UI
  2. Better customer references
  3. A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Jeremy Myers profile photo

Scalability

ObservePoint

ObservePoint 9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Return on Investment

ObservePoint

  • ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
  • Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
  • Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
Wayne Denman profile photo

Tealium iQ

  • We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
  • Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.
Jeremy Myers profile photo

Pricing Details

ObservePoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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