Likelihood to Recommend ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
Read full review Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
Read full review Pros The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive. All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database. The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation. Standard reporting within the UI is robust and easy to consume. Read full review Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for. Security around the data is key and Tealium excels in this area. The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user. Read full review Cons Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights. Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out. Read full review Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly. Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support. Read full review Likelihood to Renew ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Read full review Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Read full review Usability It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Read full review Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
Read full review Reliability and Availability I've only experienced one system availability issue in the 3 years we've been using it.
Read full review It's been flawless as far as I am concerned.
Read full review Performance Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Read full review Great user interface. Easy to use. Very responsive.
Read full review Support Rating Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
Read full review In-Person Training Instructor was knowledgeable and delivered the content well.
Read full review Online Training It's easy to find the information you need when you need it and it is easy to consume.
Read full review Did what we needed to onboard us onto the platform
Read full review Implementation Rating Start with small audits until you have determined what you might want to filter out.
Read full review Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Read full review Alternatives Considered I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
Read full review Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
Read full review Contract Terms and Pricing Model Like anything it could be cheaper but we still feel we get value from it.
Read full review Scalability I have not reached an unreasonable product limitation as of yet.
Read full review Never had an issue, scales as we use it.
Read full review Professional Services Very easy to work with and relatively cost effective
Read full review Return on Investment ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks. Read full review There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience. A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move. Read full review ScreenShots Tealium Customer Data Hub Screenshots