9 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Pros

ObservePoint

  • Custom tagging is very important when you need specific tags tailored to your website needs.
  • The dashboards are great, user friendly and you can share them with coworkers easily.
Anonymous | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Cons

ObservePoint

  • Report organization - reports can be difficult to find
Anonymous | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Likelihood to Renew

ObservePoint

ObservePoint 9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Usability

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Reliability and Availability

ObservePoint

ObservePoint 9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Performance

ObservePoint

ObservePoint 7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Support Rating

ObservePoint

ObservePoint 10.0
Based on 2 answers
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

Webtrekk Digital Intelligence Suite 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

In-Person Training

ObservePoint

ObservePoint 9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Online Training

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Implementation Rating

ObservePoint

ObservePoint 9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

ObservePoint

Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
Anonymous | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Scalability

ObservePoint

ObservePoint 9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

No score
No answers yet
No answers on this topic

Return on Investment

ObservePoint

  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
Anonymous | TrustRadius Reviewer

Webtrekk Digital Intelligence Suite

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Pricing Details

ObservePoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrekk Digital Intelligence Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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