5 Ratings
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Score 7 out of 100
35 Ratings
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Score 8 out of 100

Likelihood to Recommend

Olapic

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Timothy Lakin | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Olapic
6.6
Oracle Content Marketing (Compendium), legacy
7.2
Ideation
Olapic
6.3
Oracle Content Marketing (Compendium), legacy
6.3
Approval workflows
Olapic
5.4
Oracle Content Marketing (Compendium), legacy
9.0
Content collaboration
Olapic
7.1
Oracle Content Marketing (Compendium), legacy
7.6
Content calendar
Olapic
7.0
Oracle Content Marketing (Compendium), legacy
7.4
Network for content licensing/production
Olapic
7.5
Oracle Content Marketing (Compendium), legacy
5.5

Content Publishing

Olapic
6.7
Oracle Content Marketing (Compendium), legacy
6.6
Content hub
Olapic
6.1
Oracle Content Marketing (Compendium), legacy
6.5
Forms / Gated content
Olapic
6.1
Oracle Content Marketing (Compendium), legacy
6.1
Embedded CTAs
Olapic
6.7
Oracle Content Marketing (Compendium), legacy
7.1
Content distribution
Olapic
7.2
Oracle Content Marketing (Compendium), legacy
7.2
Content promotion
Olapic
7.0
Oracle Content Marketing (Compendium), legacy
6.1
Content automation
Olapic
7.4
Oracle Content Marketing (Compendium), legacy
6.7

Content Reporting & Analytics

Olapic
6.3
Oracle Content Marketing (Compendium), legacy
6.6
Audience profiling and targeting
Olapic
6.0
Oracle Content Marketing (Compendium), legacy
6.1
Closed-loop tracking and reporting
Olapic
5.2
Oracle Content Marketing (Compendium), legacy
6.1
Content performance analytics
Olapic
6.1
Oracle Content Marketing (Compendium), legacy
8.1
Campaign optimization dashboard
Olapic
7.0
Oracle Content Marketing (Compendium), legacy
6.4
Competitive analytics
Olapic
7.0
Oracle Content Marketing (Compendium), legacy
6.3

Pros

Olapic

  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
Anonymous | TrustRadius Reviewer

Cons

Olapic

  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Olapic

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Anonymous | TrustRadius Reviewer

Usability

Olapic

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 1 answer
It has never been down since we have used this software.
Anonymous | TrustRadius Reviewer

Support Rating

Olapic

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 2 answers
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Anonymous | TrustRadius Reviewer

Implementation Rating

Olapic

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 6.0
Based on 2 answers
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Anonymous | TrustRadius Reviewer

Alternatives Considered

Olapic

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Anonymous | TrustRadius Reviewer

Return on Investment

Olapic

  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
Timothy Lakin | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Olapic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Content Marketing (Compendium), legacy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Olapic
5.6
Oracle Content Marketing (Compendium), legacy
6.3

Likelihood to Renew

Olapic
Oracle Content Marketing (Compendium), legacy
8.0

Usability

Olapic
Oracle Content Marketing (Compendium), legacy
10.0

Support Rating

Olapic
Oracle Content Marketing (Compendium), legacy
10.0

Implementation Rating

Olapic
Oracle Content Marketing (Compendium), legacy
6.0

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