Olapic vs. Visually, by Rock Content

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.

Incentivized

I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.

Incentivized

• With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
• Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
• Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.

Incentivized

• Staff picks were a great way of sifting through many pieces of content
• It was easy to share things uploaded to visual.ly to other social media channels
• There is an awesome amount of content on Visually

Incentivized

• It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
• The revenue analytics are not very reliable.
• Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.

Incentivized

• There is a bias towards infographics (as opposed to 'real' data visualization)
• It is not very clear the path between how people who need content get matched up or find creators
• Interface was redone too often

Incentivized

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.

Incentivized

I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.

Incentivized

• In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
• We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
• Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.

Incentivized

• Was helpful in attracting clients when I started doing data visualization work
• Cost was minimal - it was free to upload and took little time
• I have been unable to attract clients lately from visually, so ROI has gone to 0

Incentivized