What users are saying about
5 Ratings
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Score 7 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Olapic

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Timothy Lakin | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Olapic
6.6
Sprinklr Modern Marketing
7.7
Ideation
Olapic
6.3
Sprinklr Modern Marketing
7.7
Approval workflows
Olapic
5.4
Sprinklr Modern Marketing
6.8
Content collaboration
Olapic
7.1
Sprinklr Modern Marketing
8.7
Content calendar
Olapic
7.0
Sprinklr Modern Marketing
8.1
Network for content licensing/production
Olapic
7.5
Sprinklr Modern Marketing
7.3

Content Publishing

Olapic
6.7
Sprinklr Modern Marketing
6.4
Content hub
Olapic
6.1
Sprinklr Modern Marketing
9.3
Forms / Gated content
Olapic
6.1
Sprinklr Modern Marketing
5.5
Embedded CTAs
Olapic
6.7
Sprinklr Modern Marketing
1.8
Content distribution
Olapic
7.2
Sprinklr Modern Marketing
7.7
Content promotion
Olapic
7.0
Sprinklr Modern Marketing
6.4
Content automation
Olapic
7.4
Sprinklr Modern Marketing
7.4

Content Reporting & Analytics

Olapic
6.3
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Olapic
6.0
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Olapic
5.2
Sprinklr Modern Marketing
8.2
Content performance analytics
Olapic
6.1
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Olapic
7.0
Sprinklr Modern Marketing
7.9
Competitive analytics
Olapic
7.0
Sprinklr Modern Marketing
7.6

Pros

Olapic

  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Olapic

  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Olapic

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Olapic

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Olapic

  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
Timothy Lakin | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Pricing Details

Olapic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Olapic
5.6
Sprinklr Modern Marketing
7.2

Support Rating

Olapic
Sprinklr Modern Marketing
6.7

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