Kapost vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kapost
Score 7.1 out of 10
N/A
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.N/A
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
KapostOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KapostOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
KapostOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
Kapost
8.2
9 Ratings
2% above category average
Olapic
6.6
4 Ratings
19% below category average
Ideation8.07 Ratings6.33 Ratings
Approval workflows8.09 Ratings5.44 Ratings
Content collaboration8.09 Ratings7.12 Ratings
Content calendar8.09 Ratings7.01 Ratings
Network for content licensing/production9.01 Ratings7.43 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Kapost
8.0
9 Ratings
1% below category average
Olapic
6.7
4 Ratings
19% below category average
Content hub7.18 Ratings6.13 Ratings
Forms / Gated content8.05 Ratings6.12 Ratings
Embedded CTAs7.93 Ratings6.73 Ratings
Content distribution9.07 Ratings7.23 Ratings
Content promotion8.34 Ratings7.02 Ratings
Content automation8.05 Ratings7.43 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Kapost
8.0
7 Ratings
3% above category average
Olapic
6.3
4 Ratings
21% below category average
Audience profiling and targeting8.05 Ratings6.02 Ratings
Closed-loop tracking and reporting8.06 Ratings5.22 Ratings
Content performance analytics8.07 Ratings6.13 Ratings
Campaign optimization dashboard8.05 Ratings7.02 Ratings
Competitive analytics7.92 Ratings7.02 Ratings
Best Alternatives
KapostOlapic
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
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Vyond
Score 8.7 out of 10
Enterprises
Vyond
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Score 8.7 out of 10
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User Ratings
KapostOlapic
Likelihood to Recommend
7.0
(12 ratings)
5.6
(4 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
KapostOlapic
Likelihood to Recommend
Upland Software
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
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Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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Pros
Upland Software
  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
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Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons
Upland Software
  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
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Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Likelihood to Renew
Upland Software
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
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Monotype
No answers on this topic
Usability
Upland Software
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
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Monotype
No answers on this topic
Support Rating
Upland Software
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
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Monotype
No answers on this topic
Alternatives Considered
Upland Software
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
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Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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Scalability
Upland Software
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
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Monotype
No answers on this topic
Return on Investment
Upland Software
  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
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Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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ScreenShots