What users are saying about
8 Ratings
2 Ratings
8 Ratings
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Score 8.1 out of 100
2 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

OpenMarket

OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
OpenMarket
WYSIWYG email editor
Omnisend
6.1
OpenMarket
Dynamic content
Omnisend
8.0
OpenMarket
Ability to test dynamic content
Omnisend
8.0
OpenMarket
Landing pages
Omnisend
10.0
OpenMarket
A/B testing
Omnisend
8.0
OpenMarket
Mobile optimization
Omnisend
10.0
OpenMarket
Email deliverability reporting
Omnisend
8.0
OpenMarket
List management
Omnisend
10.0
OpenMarket
Triggered drip sequences
Omnisend
8.8
OpenMarket

Reporting & Analytics

Omnisend
9.2
OpenMarket
Dashboards
Omnisend
9.4
OpenMarket
Standard reports
Omnisend
9.0
OpenMarket

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

OpenMarket

  • OpenMarket is very responsive and provides top-tier customer support.
  • OpenMarket is able to support large scale campaigns, in a high throughput velocity.
  • OpenMarket has industry knowledge to ensure shortcode programs are approved by the carriers in a timely manner.
Anonymous | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

OpenMarket

  • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
  • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

OpenMarket

As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
Anonymous | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

OpenMarket

  • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
  • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
  • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    OpenMarket

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    OpenMarket Editions & Modules

    Additional Pricing Details

    Rating Summary

    Add comparison