What users are saying about
8 Ratings
3 Ratings
8 Ratings
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Score 8.1 out of 100
3 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

PFL TMA

Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
PFL TMA
WYSIWYG email editor
Omnisend
6.1
PFL TMA
Dynamic content
Omnisend
8.0
PFL TMA
Ability to test dynamic content
Omnisend
8.0
PFL TMA
Landing pages
Omnisend
10.0
PFL TMA
A/B testing
Omnisend
8.0
PFL TMA
Mobile optimization
Omnisend
10.0
PFL TMA
Email deliverability reporting
Omnisend
8.0
PFL TMA
List management
Omnisend
10.0
PFL TMA
Triggered drip sequences
Omnisend
8.8
PFL TMA

Reporting & Analytics

Omnisend
9.2
PFL TMA
Dashboards
Omnisend
9.4
PFL TMA
Standard reports
Omnisend
9.0
PFL TMA

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

PFL TMA

  • Easy for sales to control direct mail.
  • Great at tracking success rates.
Anonymous | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

PFL TMA

  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

PFL TMA

I've never used any other competitive solutions.
Anonymous | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

PFL TMA

  • More revenue in my territory.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    PFL TMA

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    PFL TMA Editions & Modules

    Additional Pricing Details

    Rating Summary

    Add comparison