What users are saying about
8 Ratings
6 Ratings
8 Ratings
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Score 8.1 out of 100
6 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
Wishpond
8.1
WYSIWYG email editor
Omnisend
6.1
Wishpond
9.0
Dynamic content
Omnisend
8.0
Wishpond
6.7
Ability to test dynamic content
Omnisend
8.0
Wishpond
6.3
Landing pages
Omnisend
10.0
Wishpond
9.0
A/B testing
Omnisend
8.0
Wishpond
8.8
Mobile optimization
Omnisend
10.0
Wishpond
9.8
Email deliverability reporting
Omnisend
8.0
Wishpond
9.7
List management
Omnisend
10.0
Wishpond
6.9
Triggered drip sequences
Omnisend
8.8
Wishpond
6.7

Reporting & Analytics

Omnisend
9.2
Wishpond
8.3
Dashboards
Omnisend
9.4
Wishpond
Standard reports
Omnisend
9.0
Wishpond
8.3

Lead Management

Omnisend
Wishpond
8.2
Lead nurturing
Omnisend
Wishpond
8.0
Lead scoring and grading
Omnisend
Wishpond
8.0
Data quality management
Omnisend
Wishpond
8.5
Automated sales alerts and tasks
Omnisend
Wishpond
8.5

Social Media Marketing

Omnisend
Wishpond
8.2
Social sharing and campaigns
Omnisend
Wishpond
8.2

Platform & Infrastructure

Omnisend
Wishpond
7.8
API
Omnisend
Wishpond
7.7
Role-based workflow & approvals
Omnisend
Wishpond
8.0
Customizability
Omnisend
Wishpond
9.0
Integration with Salesforce.com
Omnisend
Wishpond
6.4

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Kristina Derby | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Wishpond

  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Jodie Orcutt | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Wishpond

Close.io Is a little bit trickier to figure out. I use both.
Kristin Allen | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Wishpond

  • We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
  • We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
  • Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.
Alison Walkley | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Wishpond

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Wishpond Editions & Modules

    Edition
    Basic$691
    Pro$1191
    Growth$1991
    1. per month
    Additional Pricing Details
    Yearly plans are 36% off.

    Rating Summary

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