Omnisend vs. Wishpond Propel IQ

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.

Incentivized

• Provides a campaign booster to improve open and click rates
• Gathering of post-sale customer feedback
• Integrated SMS automation
• Reduces manual tasks by use of pre-built marketing automation workflows.

Incentivized

• Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
• Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
• Excellent customer service. I've always gotten prompt answers to any questions I've had.

Incentivized

• Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
• It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
• Would like to see more sample templates and campaigns.

Incentivized

• They added keywords to campaigns we'd specifically said not to.
• They should tweak campaigns with a 0.06 ROAS.
• They should provide the services that are promised.

Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging

There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.

I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.

Incentivized

We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.

Incentivized

• ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.

• Negative google ROI.
• A few conversions in September on paid social then none - negative ROI.
• Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
• Emails don’t perform as well as my own for open rates or clicks.