Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 8.6 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
ON24
Score 8.4 out of 10
N/A
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
Pricing
BrightcoveON24
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightcoveON24
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightcoveON24
Considered Both Products
Brightcove
Chose Brightcove
YouTube, Vimeo, they are not on list, but still Brightcove Video is the best so far and we have been using it for a long time.
ON24
Chose ON24
We used Brainshark for a number of years before we moved to ON24. The tracking of credits, the tracking of participants through the registration page, the live polling, the simu-live broadcasts that make an on-demand video "feel" live, are all great features.
Chose ON24
ON24 beats all other webcast products from a usability standpoint, as well as support, innovation and communication. Our firm currently uses WebEx technology for some internal meetings, and the quality and technology difference between the two products is no contest. I have …
Top Pros
Top Cons
Features
BrightcoveON24
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Brightcove
-
Ratings
ON24
7.3
376 Ratings
11% below category average
Calendar integration00 Ratings8.0322 Ratings
Meeting initiation00 Ratings7.03 Ratings
Integrates with social media00 Ratings2.02 Ratings
Record meetings / events00 Ratings8.5359 Ratings
Slideshows00 Ratings9.0356 Ratings
Event registration00 Ratings9.4354 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Brightcove
-
Ratings
ON24
8.6
378 Ratings
7% above category average
Live chat00 Ratings7.03 Ratings
Audience polling00 Ratings9.3341 Ratings
Q&A00 Ratings9.4375 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Brightcove
-
Ratings
ON24
8.3
350 Ratings
3% below category average
User authentication00 Ratings8.02 Ratings
Participant roles & permissions00 Ratings8.2340 Ratings
Confidential attendee list00 Ratings8.7325 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Brightcove
-
Ratings
ON24
8.2
352 Ratings
1% below category average
Branding options00 Ratings8.6345 Ratings
Integration to Marketing Automation00 Ratings7.7299 Ratings
Best Alternatives
BrightcoveON24
Small Businesses
Vimeo
Vimeo
Score 7.8 out of 10
OneCause
OneCause
Score 9.2 out of 10
Medium-sized Companies
Vimeo
Vimeo
Score 7.8 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Enterprises
Kaltura
Kaltura
Score 8.0 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightcoveON24
Likelihood to Recommend
8.0
(16 ratings)
8.6
(420 ratings)
Likelihood to Renew
9.0
(13 ratings)
9.4
(39 ratings)
Usability
9.0
(1 ratings)
9.3
(21 ratings)
Availability
-
(0 ratings)
8.2
(207 ratings)
Performance
-
(0 ratings)
6.5
(5 ratings)
Support Rating
4.0
(2 ratings)
9.1
(28 ratings)
In-Person Training
-
(0 ratings)
7.4
(2 ratings)
Online Training
-
(0 ratings)
7.4
(3 ratings)
Implementation Rating
-
(0 ratings)
8.5
(9 ratings)
Configurability
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
8.2
(3 ratings)
Product Scalability
-
(0 ratings)
9.0
(189 ratings)
Vendor post-sale
-
(0 ratings)
8.9
(5 ratings)
Vendor pre-sale
-
(0 ratings)
8.8
(5 ratings)
User Testimonials
BrightcoveON24
Likelihood to Recommend
Brightcove
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
Read full review
ON24
We have been using On24 for consumer-facing webinars as we are a B-2-C business and I find that it works very well. I know that many other companies also use this for B-2-B marketing, and I could imagine that it would work well in those scenarios as well. We use On24 for everything from the first contact with a lead to converting an existing lead to a client.
Read full review
Pros
Brightcove
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
Read full review
ON24
  • Engagement tools to help audience members focus on the important pieces of the material.
  • Back end analytics allowed for us to understand customer sentiment.
  • Produce live panel discussions in addition to showing slideware and polls.
  • Use surveys to gather feedback and understand audience interest and intent with flexible question configurations.
Read full review
Cons
Brightcove
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
Read full review
ON24
  • We always have issues with the leaderboard in virtual conference manager not showing results in real-time (complaint from attendees)
  • Doesn't always work with CRMs to transfer reg into virtual conference manager - has been an ongoing issue the IT team at ON24 can't figure out with our account
Read full review
Likelihood to Renew
Brightcove
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
Read full review
ON24
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
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Usability
Brightcove
Very usable! I don't see any major flaws
Read full review
ON24
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
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Reliability and Availability
Brightcove
No answers on this topic
ON24
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
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Performance
Brightcove
No answers on this topic
ON24
Loading depends on how large the files in the webinar for us - sometimes it takes up to an hour to upload and that impacts the loading when the webcast is playing. Overall I'm happy with the performance, however if integrated with other systems it does tend to slow down the process
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Support Rating
Brightcove
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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ON24
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
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In-Person Training
Brightcove
No answers on this topic
ON24
Most points of relevance were covered as far as I can remember.
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Online Training
Brightcove
No answers on this topic
ON24
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
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Implementation Rating
Brightcove
No answers on this topic
ON24
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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Alternatives Considered
Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
Read full review
ON24
We moved from GoTo Webinar around 3 years ago and at the time it was a tool that served the purpose of webinars but it didn't have a deep level of functionality or customisation which we were looking to grow into. ON24 has widgets and screens you can interact with as well as allowing all presenters to enter the presenter view and share the same set of controls without being clunky and having to change presenters and screenshare separate slide decks etc. ON24 also has the Simulive feature which allows us to record events and play them back as if they are live which we really like.
Read full review
Scalability
Brightcove
No answers on this topic
ON24
Overall, it meets our needs and we are able to do everything we need to do. However, I would not describe the tool as extremely flexible from a branding, design, capability standpoint when thinking about the level of customization allowed for the audience dashboard, although the engagement tools are nice the set up of each is quite rigid
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Return on Investment
Brightcove
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
Read full review
ON24
  • ON24 has allowed us to deliver meaningful pitches, promotions, and seminars to clients/audience members all year round, remotely.
  • The reporting available to us through the ON24 platform allows us to assess and review what is working and what needs adjusting with our events. This is valuable to us.
  • Using the tools available, we've doubled our audience engagement in the last 12 months, and this has allowed us to generate leads at a later stage of the "funnel."
Read full review
ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.