Ontraport vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
OntraportSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
OntraportSalesforce Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
OntraportSalesforce Marketing Cloud
Top Pros
Top Cons
Features
OntraportSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ontraport
9.0
17 Ratings
15% above category average
Salesforce Marketing Cloud
7.9
158 Ratings
2% above category average
WYSIWYG email editor8.216 Ratings8.1110 Ratings
Dynamic content10.014 Ratings8.1140 Ratings
Ability to test dynamic content8.37 Ratings7.7100 Ratings
Landing pages10.016 Ratings7.5108 Ratings
A/B testing9.912 Ratings8.4139 Ratings
Mobile optimization8.410 Ratings7.598 Ratings
Email deliverability reporting6.016 Ratings8.3119 Ratings
List management10.016 Ratings7.5116 Ratings
Triggered drip sequences9.813 Ratings8.184 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ontraport
5.5
17 Ratings
33% below category average
Salesforce Marketing Cloud
7.6
112 Ratings
1% below category average
Lead nurturing automation7.115 Ratings7.7100 Ratings
Lead scoring and grading2.413 Ratings7.3100 Ratings
Data quality management2.614 Ratings7.6104 Ratings
Automated sales alerts and tasks10.016 Ratings7.792 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ontraport
7.7
8 Ratings
1% above category average
Salesforce Marketing Cloud
7.9
103 Ratings
4% above category average
Calendaring6.25 Ratings7.993 Ratings
Event/webinar marketing9.38 Ratings7.987 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ontraport
7.1
4 Ratings
5% below category average
Salesforce Marketing Cloud
6.8
80 Ratings
10% below category average
Social sharing and campaigns7.13 Ratings7.276 Ratings
Social profile integration7.24 Ratings6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ontraport
9.3
16 Ratings
21% above category average
Salesforce Marketing Cloud
7.6
112 Ratings
1% above category average
Dashboards10.015 Ratings7.6107 Ratings
Standard reports8.012 Ratings7.8111 Ratings
Custom reports10.010 Ratings7.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ontraport
7.3
15 Ratings
4% below category average
Salesforce Marketing Cloud
7.6
112 Ratings
0% above category average
API3.011 Ratings7.681 Ratings
Role-based workflow & approvals9.09 Ratings8.278 Ratings
Customizability10.013 Ratings7.399 Ratings
Integration with Salesforce.com7.31 Ratings8.7101 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings7.88 Ratings
Integration with SugarCRM7.31 Ratings6.77 Ratings
Third-party software integrations00 Ratings7.314 Ratings
Best Alternatives
OntraportSalesforce Marketing Cloud
Small Businesses
Vbout
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Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
OntraportSalesforce Marketing Cloud
Likelihood to Recommend
10.0
(20 ratings)
8.0
(316 ratings)
Likelihood to Renew
9.1
(8 ratings)
9.6
(112 ratings)
Usability
7.8
(3 ratings)
6.2
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
7.7
(4 ratings)
9.6
(9 ratings)
Support Rating
9.0
(3 ratings)
4.0
(35 ratings)
In-Person Training
9.1
(1 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
9.1
(2 ratings)
3.0
(17 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
8.2
(1 ratings)
7.9
(24 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
OntraportSalesforce Marketing Cloud
Likelihood to Recommend
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
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Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
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Pros
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Ontraport
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
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Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Ontraport
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Ontraport
If you know your business, ONTRAPORT is easy
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
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Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
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Scalability
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.