What users are saying about
7 Ratings
7 Ratings
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Score 9.4 out of 100
12 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Project Management

Opal
7.9
SAS Marketing Ops
Task Management
Opal
9.1
SAS Marketing Ops
Gantt Charts
Opal
9.1
SAS Marketing Ops
Scheduling
Opal
9.1
SAS Marketing Ops
Workflow Automation
Opal
9.1
SAS Marketing Ops
Mobile Access
Opal
1.0
SAS Marketing Ops
Search
Opal
9.1
SAS Marketing Ops
Visual planning tools
Opal
9.1
SAS Marketing Ops

Communication

Opal
6.1
SAS Marketing Ops
Chat
Opal
4.5
SAS Marketing Ops
Notifications
Opal
9.1
SAS Marketing Ops
Discussions
Opal
4.5
SAS Marketing Ops

File Sharing & Management

Opal
9.1
SAS Marketing Ops
Versioning
Opal
9.1
SAS Marketing Ops
Video files
Opal
9.1
SAS Marketing Ops
Audio files
Opal
9.1
SAS Marketing Ops
Document collaboration
Opal
9.1
SAS Marketing Ops
Access control
Opal
9.1
SAS Marketing Ops

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Anonymous | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Screenshots

SAS Marketing Ops

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Opal
9.3
SAS Marketing Ops
8.0

Likelihood to Renew

Opal
10.0
SAS Marketing Ops

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