What users are saying about
7 Ratings
4 Ratings
7 Ratings
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Score 9.4 out of 100
4 Ratings
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Score 9 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Visually

I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Visually
Task Management
Opal
9.1
Visually
Gantt Charts
Opal
9.1
Visually
Scheduling
Opal
9.1
Visually
Workflow Automation
Opal
9.1
Visually
Mobile Access
Opal
1.0
Visually
Search
Opal
9.1
Visually
Visual planning tools
Opal
9.1
Visually

Communication

Opal
6.1
Visually
Chat
Opal
4.5
Visually
Notifications
Opal
9.1
Visually
Discussions
Opal
4.5
Visually

File Sharing & Management

Opal
9.1
Visually
Versioning
Opal
9.1
Visually
Video files
Opal
9.1
Visually
Audio files
Opal
9.1
Visually
Document collaboration
Opal
9.1
Visually
Access control
Opal
9.1
Visually

Content Creation

Opal
Visually
4.5
Ideation
Opal
Visually
8.0
Content collaboration
Opal
Visually
8.0
Content calendar
Opal
Visually
1.0
Network for content licensing/production
Opal
Visually
1.0

Content Publishing

Opal
Visually
4.0
Content hub
Opal
Visually
3.0
Forms / Gated content
Opal
Visually
1.0
Content distribution
Opal
Visually
6.0
Content promotion
Opal
Visually
6.0

Content Reporting & Analytics

Opal
Visually
5.0
Audience profiling and targeting
Opal
Visually
5.0
Closed-loop tracking and reporting
Opal
Visually
3.0
Content performance analytics
Opal
Visually
7.0

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Visually

  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually
Anonymous | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Visually

  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Visually

I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons:- small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project- Portfolio is okay, but not great, there are many other studios with better looking portfoliosOne way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
Anonymous | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Visually

  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0
Anonymous | TrustRadius Reviewer

Screenshots

Visually

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Visually

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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