Opal vs. Sococo

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

We tried Sococo as means of gamifying a natively remote office. It does the job but the tool suffers from a lack of integrations. You will run out of free minutes very quickly and the additional charges are too high to make business sense.

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Visual layout - the virtual office visible was very helpful because it made the organization feel closer and as a whole, much more connected. Further, you can group departments in your layout, so it gave a good visual understanding of who was part of each 'department/team.'
• Sound - the sound quality was good overall in meetings, and I liked the realistic sounds for opening and closing an office, etc. It allowed for a real office feel, and this is especially important since a lot of companies offer the option to work from home now - this removes the 'disconnect' that usually exists when working from home.
• Communication options - it allowed for multiple ways to communicate and places to communicate - i.e., in the auditorium, lunchroom, conference room, or a smaller room. Very realistic and a variety in that sense.

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

• It would be great if it supported other major browsers. Not everyone has Chrome installed.
• The ongoing subscription cost is difficult to justify. This is the only reason we stopped using it.

Incentivized

It was easy to use but still needs lots of improvement to collaborate with other tools

Incentivized

Sococo didn't seem to have a strong support line. In comparison to other products, such as Microsoft Teams, it did not regularly check in with us. There should be opportunities to give feedback on the quality of the program periodically and if we had any issues. Sometimes, Sococo would crash, and we would 'restart it' but not know why it happened.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

I prefer Sococo over Lync/Skype for a few reasons. I feel the user interface is slicker, better voice clarity, easier to hop between calls. And, all call members can go to a common chat room on their own accord instead of one person trying to invite everybody. I also feel that it's easier to share one's screen and swap between different shared screens with Sococo.

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

• Morning meetings are much simpler with sococo than without. Small powwows with coworkers to work out little bugs are also a lot more enticing since setup is essentially nonexistent.
• It might be argued that the cost of sococo isn't worth the benefits of simplicity and ease of use.

Incentivized