Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Stackby
Score 9.8 out of 10
N/A
Stackby is designed to bring together the simplicity of spreadsheets, the functionality of databases and integrations with best business APIs to let anyone build their own tools, the way they want. No coding needed. Users can build a database from scratch, import data from pre-existing sources like spreadsheets or Google Sheets, or choose from over 100 pre-built templates across multiple categories. Choose…
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Based on my experience, I can provide specific scenarios where Stackby is well suited and others where it may be less appropriate: Project Management: Stackby is an excellent choice for project management scenarios. Its ability to create custom databases, track tasks, assign responsibilities, and collaborate in real-time makes it highly effective for managing and monitoring project progress. CRM and Sales: Stackby is well suited for managing customer relationships and sales processes. Its customizable database structure allows for organizing customer information, tracking leads, managing deals, and generating reports. The ability to integrate with other tools further enhances its usefulness in CRM and sales workflows. Content Planning: Stackby is a great fit for content planning scenarios. Users can create databases to manage editorial calendars, track content ideas, assign tasks to team members, and monitor content performance. Collaboration features facilitate seamless content collaboration and ensure timely publishing.
Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Implement the same views available on desktop into the mobile app
Internal automations (like Airtable)
Ability to implement and display info as a dashboard (like Airtable)
Polish up the formatting of formulas, inputting them causes user frustration due to the formula input cursor jumping around
Better intelligence and ease of inputting data in bulk i.e have the fields automatically identify what data is being input and format appropriately (like Airtable does)
I have also tried Ora.Pm. Infinity has better graphical interface, but nowhere near as many features and the UI isn't as effective (i.e, moving around with keys). Grist has a much more technical interface and it comes from being more of a database/interactive spreadsheet vs Stackby. Grist has much more functionality in terms of formulas, but is much harder to learn to use and less other functionalities. Ora.PM is more of a test at a task management app, and doesn't compare - Stackby is much better.
Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
