What users are saying about
7 Ratings
31 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Upland Kapost
Task Management
Opal
9.1
Upland Kapost
Gantt Charts
Opal
9.1
Upland Kapost
Scheduling
Opal
9.1
Upland Kapost
Workflow Automation
Opal
9.1
Upland Kapost
Mobile Access
Opal
1.0
Upland Kapost
Search
Opal
9.1
Upland Kapost
Visual planning tools
Opal
9.1
Upland Kapost

Communication

Opal
6.1
Upland Kapost
Chat
Opal
4.5
Upland Kapost
Notifications
Opal
9.1
Upland Kapost
Discussions
Opal
4.5
Upland Kapost

File Sharing & Management

Opal
9.1
Upland Kapost
Versioning
Opal
9.1
Upland Kapost
Video files
Opal
9.1
Upland Kapost
Audio files
Opal
9.1
Upland Kapost
Document collaboration
Opal
9.1
Upland Kapost
Access control
Opal
9.1
Upland Kapost

Content Creation

Opal
Upland Kapost
8.8
Ideation
Opal
Upland Kapost
8.0
Approval workflows
Opal
Upland Kapost
9.0
Content collaboration
Opal
Upland Kapost
8.9
Content calendar
Opal
Upland Kapost
8.9
Network for content licensing/production
Opal
Upland Kapost
9.0

Content Publishing

Opal
Upland Kapost
8.2
Content hub
Opal
Upland Kapost
8.4
Forms / Gated content
Opal
Upland Kapost
7.5
Embedded CTAs
Opal
Upland Kapost
7.9
Content distribution
Opal
Upland Kapost
9.0
Content promotion
Opal
Upland Kapost
8.3
Content automation
Opal
Upland Kapost
8.0

Content Reporting & Analytics

Opal
Upland Kapost
7.9
Audience profiling and targeting
Opal
Upland Kapost
8.0
Closed-loop tracking and reporting
Opal
Upland Kapost
8.0
Content performance analytics
Opal
Upland Kapost
7.5
Campaign optimization dashboard
Opal
Upland Kapost
8.0
Competitive analytics
Opal
Upland Kapost
7.9

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

Opal

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.5
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

Opal

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

Screenshots

Upland Kapost

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Opal
9.3
Upland Kapost
8.0

Likelihood to Renew

Opal
10.0
Upland Kapost
10.0

Usability

Opal
Upland Kapost
7.0

Support Rating

Opal
Upland Kapost
8.5

Scalability

Opal
Upland Kapost
8.0

Add comparison