What users are saying about
2 Ratings
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Score 7.6 out of 100
45 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

OpenMarket

OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
Anonymous | TrustRadius Reviewer

Twilio Programmable SMS

Twilio SMS is fantastic for anyone that wants their marketing or product to be more omnichannel. Meaning connecting with your customers on more than just email and social media which have become standard these days. On top of that, SMS marketing has insanely high open rates and due to that solid conversions, so it's a great tool for testing for direct e-commerce or selling things online to see if it produces an ROI.
Evan Laird | TrustRadius Reviewer

Pros

OpenMarket

  • OpenMarket is very responsive and provides top-tier customer support.
  • OpenMarket is able to support large scale campaigns, in a high throughput velocity.
  • OpenMarket has industry knowledge to ensure shortcode programs are approved by the carriers in a timely manner.
Anonymous | TrustRadius Reviewer

Twilio Programmable SMS

  • Competitive rates in the market are being offered.
  • It is cheaper compared to the rates we would be paying if we are to use the services offered by regular major carriers.
  • The API isvery convenient and easy to set up in the back end for operational use with different platforms.
Anonymous | TrustRadius Reviewer

Cons

OpenMarket

  • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
  • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
Anonymous | TrustRadius Reviewer

Twilio Programmable SMS

  • Reading, Marking, and Archiving messages require far too many clicks.
  • Both Twilio and Salesforce are to blame for this: Configuring how messages are routed should be much simpler. Admin users still receive all text messages in their inbox. This requires time-consuming sifting and sorting.
  • Twilio does not have message previewing. I wish I could hover over an unread message and read its contents without having to open and read the message.
Andrew Doar | TrustRadius Reviewer

Alternatives Considered

OpenMarket

As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
Anonymous | TrustRadius Reviewer

Twilio Programmable SMS

Bandwidth is 2/3 the price of Twilio for sending SMS messages. However, we decided to simply go with the market leader because it was the safer choice. At our scale, the increased developer effort outweighed the marginal increase in costs due to the per-SMS pricing differential. Overall we feel confident we made the right decision.
Ben Gelsey | TrustRadius Reviewer

Return on Investment

OpenMarket

  • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
  • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
  • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
Anonymous | TrustRadius Reviewer

Twilio Programmable SMS

  • Twilio has made it possible for my agency to offer a variety of online services to my clients.
  • Twilio offers trackable usage data that I can consult to make informed decisions regarding SEO and conversions.
  • Twilio allows me to compete in the chat bot market by giving me the connectivity that I need for my customer-specific chat applications.
Greg Dungan | TrustRadius Reviewer

Pricing Details

OpenMarket

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Programmable SMS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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