Flurry Analytics vs. Infobip

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.

Incentivized

• Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.

• Trans SMS
• WhatsApp for Business
• Marketing automation
• Dashboards
• Great Customer Success team

Incentivized

• There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
• Could be nice to have more reporting screening options.

Incentivized

• OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
• The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.

Incentivized

Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)

Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing

Incentivized

Infobip gradually introduces things sometimes which is difficult to implement

Incentivized

- always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered

Incentivized

A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.

Incentivized

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.

Incentivized

• Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
• Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
• Tracking time spent within an app can give an idea as to how popular the app is.

• OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
• We are able to provide enterprise level SMS services in a reliable and cost-effective way.
• Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.

Incentivized