OpenText Extended ECM Platform vs. Sprinklr Marketing

Information control. Information management. Not good at collaboration or collaborative work on documents. Administration is complex, and requires highly specialized teams to do it.

Incentivized

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Incentivized

• Searching
• Create Metadata to help with searching
• Control versioning you can see multiple versions of a document and can revert back to it if necessary.
• Document management, it has built in house keeping features.
• One source of the truth.

Incentivized

• Great personal attention from our account executive. They tried their best to coach and onboarding.
• Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
• Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

Incentivized

• Flow management.
• Inefficiency in BD.
• Electronic signatures.

Incentivized

• It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

Incentivized

OpenText Enterprise Content Management is reliable and it has a friendly user interface. It can replace all legacy document repositories. With the integrations with SAP, it gives non-Sap users visibility into documents that are critical for making key decisions.

Incentivized

It is used for the basics of the tool, without taking advantage of the options it has.

Incentivized

The support is not very efficient, either by a partner or directly from Opentext. The support for Latin America is very limited by the language, and they do not have specialized support that supports the Spanish language.

Incentivized

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

Incentivized

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.

Incentivized

• Users are empowered to manage their own content
• Employees are more effecient, not spending a lot of time searching for documents.
• Reduced company liability

Incentivized

• Time saved on reporting: no need to request any reports from social media agencies anymore
• Time saved on optimisations thanks to AI optimisations available on the platform
• Increased team collaboration: local users have visibility on the best performing content across all the markets

Incentivized