20 Ratings
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Score 6.9 out of 100
21 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

OpenText Magellan

If you do not have a large budget and are a large organization, I would steer clear of Actuate. If you are looking to do very complex washboarding, I would not use them. Your developers have to be very skilled to work with this. Plan to bring in consultants if necessary to help your process. Adhoc reporting is weak. If your pricing is user based and you expand, this could be very expensive.
Christopher Noyes | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

OpenText Magellan
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
Customizable dashboards
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
Report Formatting Templates
OpenText Magellan
7.0
Salesforce Audience Studio (formerly Salesforce DMP)

Ad-hoc Reporting

OpenText Magellan
7.7
Salesforce Audience Studio (formerly Salesforce DMP)
Drill-down analysis
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
Formatting capabilities
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
Report sharing and collaboration
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)

Report Output and Scheduling

OpenText Magellan
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
Publish to Web
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
Publish to PDF
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
Report Versioning
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
Report Delivery Scheduling
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)

Access Control and Security

OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
Role-Based Security Model
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
Multiple Access Permission Levels (Create, Read, Delete)
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
Single Sign-On (SSO)
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)

Mobile Capabilities

OpenText Magellan
3.0
Salesforce Audience Studio (formerly Salesforce DMP)
Responsive Design for Web Access
OpenText Magellan
3.0
Salesforce Audience Studio (formerly Salesforce DMP)
Dashboard / Report / Visualization Interactivity on Mobile
OpenText Magellan
3.0
Salesforce Audience Studio (formerly Salesforce DMP)

Application Program Interfaces (APIs) / Embedding

OpenText Magellan
6.2
Salesforce Audience Studio (formerly Salesforce DMP)
REST API
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
Javascript API
OpenText Magellan
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
Java API
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
Themeable User Interface (UI)
OpenText Magellan
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
Customizable Platform (Open Source)
OpenText Magellan
5.0
Salesforce Audience Studio (formerly Salesforce DMP)

Data Collection

OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
7.5
Collection of first-party data
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
7.5
Access to Third-party Data Providers
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
6.0

Data Classification

OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
8.2
Audience taxonomy
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
8.3
Tag Management
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Data Analysis Dashboard
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
9.3

Ad Network Integration

OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
6.8

DMP Analytics

OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
8.1
Campaign Analytics
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Audience Analytics
OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
8.5

Pros

OpenText Magellan

  • The report outputs can vary across different types such as HTML, PDF, and Excel
  • Their open source offering is very sufficient
  • There are great boards and blogs for developers and engineers to expand and use their features.
  • The people from the company that I've worked with are professional and courteous.
Bri Gipson | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Nice interface - can even browse data segments quite easily without being overwhelmed by loads of information.
  • Integrates well with other parts of the Salesforce stack.
  • Reporting section is very insightful and produces granular pieces of information which can easily become actionable.
Sebastian Bergendorf | TrustRadius Reviewer

Cons

OpenText Magellan

  • The documentation on all the available features, but most importantly on the scripting side, can be improved
  • The standard look & feel of some basic options, like parameter selection or sorting and filtering, looks dated and can't be customized
  • The server portal needs to provide better tools
  • More integration is needed with other OpenText products
Martin Rubens | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Likelihood to Renew

OpenText Magellan

OpenText Magellan 3.9
Based on 9 answers
I am no longer working for the company that was using Actuate but I believe they would continue to use it because the stitching costs would be to high. It would require a complete rewrite of the reports and the never version of Actuate (BIRT) even required an almost complete report rewrite
Todd Bellamy | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Usability

OpenText Magellan

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 9.7
Based on 3 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

OpenText Magellan

OpenText Magellan 9.1
Based on 1 answer
Always there on the front and backend for us and the client.
Jeffrey Fischer | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 9.3
Based on 3 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

OpenText Magellan

I've used JReports and Actuate is very similar but seems to have a lot more customization features for the end user of BIRT reports.
Amy Broome | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

We chose Salesforce Audience Studio as it's easy to work on and has a very good looking infield. It gathers very detailed information about the customers. There have multiple options for complex segment building and reporting. It has a tag management solution as part of the DMP package which is very handy.
Anonymous | TrustRadius Reviewer

Return on Investment

OpenText Magellan

  • Actuate can handle 50 to 60 sub reports inside a report very well.
  • Dynamically creating the datasource, chart, graph, reports are the main advantages. We can do any level of drilling, and can create a performance matrix dashboard efficiently.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Too costly at the time to provide any incremental revenue, basically just acted as another collector of 1st party data (floodlights, GA360, Salesforce DMP).
Sebastian Bergendorf | TrustRadius Reviewer

Screenshots

Pricing Details

OpenText Magellan

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

OpenText Magellan
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.0

Likelihood to Renew

OpenText Magellan
3.9
Salesforce Audience Studio (formerly Salesforce DMP)

Usability

OpenText Magellan
Salesforce Audience Studio (formerly Salesforce DMP)
9.7

Support Rating

OpenText Magellan
9.1
Salesforce Audience Studio (formerly Salesforce DMP)
9.3

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