What users are saying about
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Top Rated
380 Ratings
5 Ratings
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Score 8.1 out of 100

Optimizely

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Top Rated
380 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
Mark Fassbender profile photo

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer profile photo

Feature Rating Comparison

Testing and Experimentation

OpenText Optimost
Optimizely
7.1
a/b experiment testing
OpenText Optimost
Optimizely
8.1
Split URL testing
OpenText Optimost
Optimizely
7.8
Multivariate testing
OpenText Optimost
Optimizely
7.7
Multi-page/funnel testing
OpenText Optimost
Optimizely
7.4
Cross-browser testing
OpenText Optimost
Optimizely
7.2
Mobile app testing
OpenText Optimost
Optimizely
6.5
Test significance
OpenText Optimost
Optimizely
7.0
Visual / WYSIWYG editor
OpenText Optimost
Optimizely
7.1
Advanced code editor
OpenText Optimost
Optimizely
6.6
Page surveys
OpenText Optimost
Optimizely
6.4
Visitor recordings
OpenText Optimost
Optimizely
7.2
Preview mode
OpenText Optimost
Optimizely
6.8
Test duration calculator
OpenText Optimost
Optimizely
6.3
Experiment scheduler
OpenText Optimost
Optimizely
7.9
Experiment workflow and approval
OpenText Optimost
Optimizely
7.0
Dynamic experiment activation
OpenText Optimost
Optimizely
7.4
Client-side tests
OpenText Optimost
Optimizely
7.4
Server-side tests
OpenText Optimost
Optimizely
6.8
Mutually exclusive tests
OpenText Optimost
Optimizely
6.6

Audience Segmentation & Targeting

OpenText Optimost
Optimizely
7.5
Standard visitor segmentation
OpenText Optimost
Optimizely
7.8
Behavioral visitor segmentation
OpenText Optimost
Optimizely
7.4
Traffic allocation control
OpenText Optimost
Optimizely
8.1
Website personalization
OpenText Optimost
Optimizely
6.9

Results and Analysis

OpenText Optimost
Optimizely
7.1
Heatmap tool
OpenText Optimost
Optimizely
6.7
Click analytics
OpenText Optimost
Optimizely
7.4
Scroll maps
OpenText Optimost
Optimizely
7.1
Form fill analysis
OpenText Optimost
Optimizely
6.6
Conversion tracking
OpenText Optimost
Optimizely
7.6
Goal tracking
OpenText Optimost
Optimizely
7.6
Test reporting
OpenText Optimost
Optimizely
7.7
Results segmentation
OpenText Optimost
Optimizely
7.2
CSV export
OpenText Optimost
Optimizely
6.5
Experiments results dashboard
OpenText Optimost
Optimizely
7.2

Pros

OpenText Optimost

  • Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
  • The client and technical account managers are very good at suggesting tests or potential improvements
  • HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
Mark Fassbender profile photo

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble profile photo

Cons

OpenText Optimost

  • The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
  • The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
Mark Fassbender profile photo

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith profile photo

Likelihood to Renew

OpenText Optimost

OpenText Optimost 10.0
Based on 1 answer
We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.
Mark Fassbender profile photo

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford profile photo

Usability

OpenText Optimost

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.4
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson profile photo

Reliability and Availability

OpenText Optimost

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering profile photo

Performance

OpenText Optimost

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

OpenText Optimost

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland profile photo

Implementation

OpenText Optimost

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright profile photo

Alternatives Considered

OpenText Optimost

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.
Mark Fassbender profile photo

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores profile photo

Scalability

OpenText Optimost

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.1
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer profile photo

Return on Investment

OpenText Optimost

  • Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
  • HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
  • HP Optimost is integral to the success of BSI's continuous improvement testing programme
Mark Fassbender profile photo

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley profile photo

Pricing Details

OpenText Optimost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

OpenText Optimost
10.0
Optimizely
8.5

Likelihood to Renew

OpenText Optimost
10.0
Optimizely
9.0

Usability

OpenText Optimost
Optimizely
7.4

Reliability and Availability

OpenText Optimost
Optimizely
9.0

Performance

OpenText Optimost
Optimizely
6.0

Support

OpenText Optimost
Optimizely
9.0

Online Training

OpenText Optimost
Optimizely
3.0

Implementation

OpenText Optimost
Optimizely
8.0

Scalability

OpenText Optimost
Optimizely
7.1

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