What users are saying about
30 Ratings
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Score 6.6 out of 100
17 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

OpenX

What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users?How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
J C Mullally | TrustRadius Reviewer

Sprinklr Modern Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

OpenX
6.5
Sprinklr Modern Advertising
Data Transfer
OpenX
6.3
Sprinklr Modern Advertising
DSP integration
OpenX
6.7
Sprinklr Modern Advertising

Ad Campaigns

OpenX
7.0
Sprinklr Modern Advertising
Ad campaign creation
OpenX
6.8
Sprinklr Modern Advertising
Ad deployment
OpenX
6.8
Sprinklr Modern Advertising
Display advertising
OpenX
7.4
Sprinklr Modern Advertising
Ad display and retargeting segmentation
OpenX
6.8
Sprinklr Modern Advertising
Sequence targeting
OpenX
7.4
Sprinklr Modern Advertising

Ad Reporting & Analytics

OpenX
6.7
Sprinklr Modern Advertising
Ad dashboards
OpenX
6.1
Sprinklr Modern Advertising
Ad performance reports
OpenX
6.2
Sprinklr Modern Advertising
Ad conversion tracking
OpenX
6.0
Sprinklr Modern Advertising
Ad attribution reporting
OpenX
7.0
Sprinklr Modern Advertising
Cross-channel ad management
OpenX
7.3
Sprinklr Modern Advertising
Ad forecasting and optimization
OpenX
7.4
Sprinklr Modern Advertising

Pros

OpenX

  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
Michael Grazziani | TrustRadius Reviewer

Sprinklr Modern Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

OpenX

  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Advertising

  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.
Robert Lange | TrustRadius Reviewer

Likelihood to Renew

OpenX

OpenX 7.0
Based on 10 answers
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
Avery Alix | TrustRadius Reviewer

Sprinklr Modern Advertising

No score
No answers yet
No answers on this topic

Usability

OpenX

OpenX 9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally | TrustRadius Reviewer

Sprinklr Modern Advertising

No score
No answers yet
No answers on this topic

Support Rating

OpenX

OpenX 10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally | TrustRadius Reviewer

Sprinklr Modern Advertising

Sprinklr Modern Advertising 5.8
Based on 9 answers
Very easy tool, easy to set up, helpful for senior management to view and see. It's a great visual resource to showcase the power of social media.
Anonymous | TrustRadius Reviewer

Alternatives Considered

OpenX

OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
Gabriela Band | TrustRadius Reviewer

Sprinklr Modern Advertising

Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale
Joseph Alleruzzo | TrustRadius Reviewer

Return on Investment

OpenX

  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Torin Gilkey | TrustRadius Reviewer

Sprinklr Modern Advertising

  • Positive - decrease of manual reporting
  • Negative - impact on client's report due to technical problems Sprinklr took forever to fix
Anonymous | TrustRadius Reviewer

Pricing Details

OpenX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

OpenX
7.1
Sprinklr Modern Advertising
6.7

Likelihood to Renew

OpenX
7.0
Sprinklr Modern Advertising

Usability

OpenX
9.0
Sprinklr Modern Advertising

Support Rating

OpenX
10.0
Sprinklr Modern Advertising
5.8

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