What users are saying about
6 Ratings
6 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

OpinionLab

OpinionLab is best suited where you want unrestrained, unbiased feedback and not complicated surveys. It means you get less structured information, but you DO get information you hadn't anticipated that leads you in new directions. Most useful when you can tie it to other analytical systems such as Tealeaf, ClickTale, Adobe Analytics, etc.
Dieter Davis profile photo

Feature Rating Comparison

Survey Format & Appearance

OpinionLab
6.7
Survey templates
OpinionLab
7.0
Themes
OpinionLab
5.0
Custom logo/branding
OpinionLab
8.0

Survey Content

OpinionLab
7.3
Changes to live survey
OpinionLab
9.0
Question design help
OpinionLab
8.0
Multiple question types
OpinionLab
5.0

Survey Logic

OpinionLab
4.0
Survey logic flexibility
OpinionLab
4.0

Survey Reporting & Analytics

OpinionLab
6.4
Response tracking
OpinionLab
7.0
Data export
OpinionLab
7.0
Standard reports
OpinionLab
6.0
Custom reports
OpinionLab
5.0
Analytics
OpinionLab
7.0

Survey Administration & Security

OpinionLab
9.0
Access controls
OpinionLab
8.0
Compliance
OpinionLab
10.0

Pros

  • Easily deployed, using either standard templates or custom installs.
  • Easy reporting interface, and good delivery options for automated reports.
  • Extendable methods for extracting real-time voice of the customer comments during product launches, releases or other critical timeframes.
Dieter Davis profile photo

Cons

  • Does simple very well, but complicated not as well. It is NOT a survey system.
  • Some of the reports are still a bit old for display, but new features have been released recently giving more options.
  • Standard deployment templates may be a bit limited for customization, or you need to go to fully customized and do the development yourself.
Dieter Davis profile photo

Likelihood to Renew

OpinionLab8.0
Based on 1 answer
The cost versus product is a good value, so it all depends on the customer's needs/wants, and of course, budget
Alex Corzo profile photo

Alternatives Considered

OpinionLab is one of the few out there that does two things very well in it's space: 1. Customer Feedback - just feedback, not surveys. Feedback is free text without more than one or two structured questions. Most survey systems offer too many options, and their reporting is made for structured data analysis not analysis of the open text fields. Some of the other tools viewed did not have the best features for medium or large scale deployment, from an analysis perspective, real-time data extract and download, or customization for branding.
Dieter Davis profile photo

Return on Investment

  • OpinionLab has provided very valuable insights, as a method of detection of site issues or customer struggle, where we can tie it to a customer experience in Tealeaf or Clicktale and then quantify the issue.
  • Feedback in customer service applications has also helped us improve our call center agent's experience by allowing them to report application issues on a system that didn't have as much analyst or product development priority, and reduce our average handle time.
Dieter Davis profile photo

Pricing Details

OpinionLab

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details