What users are saying about
Top Rated
105 Ratings
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Score 8.4 out of 100

Feature Set Ratings

Security

8.7

Optimizely Content Management

87%

Role-based user permissions

8.7
87%
42 Ratings

Platform & Infrastructure

7.3

Optimizely Content Management

73%

API

6.8
68%
37 Ratings

Internationalization / multi-language

7.8
78%
31 Ratings

Web Content Creation

7.0

Optimizely Content Management

70%

WYSIWYG editor

8.0
80%
41 Ratings

Code quality / cleanliness

7.8
78%
40 Ratings

Admin section

7.5
75%
42 Ratings

Page templates

7.6
76%
36 Ratings

Library of website themes

5.1
51%
15 Ratings

Mobile optimization / responsive design

7.7
77%
37 Ratings

Publishing workflow

7.4
74%
40 Ratings

Form generator

5.1
51%
29 Ratings

Web Content Management

6.8

Optimizely Content Management

68%

Content taxonomy

7.6
76%
39 Ratings

SEO support

8.0
80%
40 Ratings

Bulk management

7.2
72%
33 Ratings

Availability / breadth of extensions

5.7
57%
35 Ratings

Community / comment management

5.6
56%
26 Ratings

Attribute Ratings

Likelihood to Recommend

8.5

Optimizely Content Management

85%
66 Ratings

Likelihood to Renew

8.0

Optimizely Content Management

80%
25 Ratings

Usability

8.5

Optimizely Content Management

85%
22 Ratings

Availability

9.2

Optimizely Content Management

92%
8 Ratings

Support Rating

8.0

Optimizely Content Management

80%
4 Ratings

Online Training

6.7

Optimizely Content Management

67%
3 Ratings

Implementation Rating

8.0

Optimizely Content Management

80%
2 Ratings

Likelihood to Recommend

Optimizely

Content Management is well suited to manage and present content both from the CMS database and from external sources and presents it well through the Headless CMS. Handles authentication and errors in a well fashioned manner. Most of the plugins are useful additions to the system. One thing that I have experienced difficulty with using Optimizely Content Cloud, is the caching of files and updating of files. We have some files that are updated regularly, but for some reason we'll have two users working together, looking at the same url, and working from different versions of the file. Maybe this is an implementation issue, but it is very hard to diagnose and it provides an inconsistent User Experience for users trying to do work.
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Pros

Optimizely

  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
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Cons

Optimizely

  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
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Pricing Details

Optimizely Content Management

Starting Price

Editions & Modules

Optimizely Content Management editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Pricing Info

    Likelihood to Renew

    Optimizely

    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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    Usability

    Optimizely

    As a business, it is fairly simple to use; however, getting used to the platform and specifically developing for a CMS/DXP is a steep learning curve for developers. We are moving away from our implementation partner, and the process has been drawn out due to the nuances that the team was not aware of or assumed incorrectly.
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    Reliability and Availability

    Optimizely

    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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    Support Rating

    Optimizely

    Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
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    Online Training

    Optimizely

    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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    Alternatives Considered

    Optimizely

    Sitecore is a content management solution that is combined with customer experience management. It allows you to control the overall customer Sitecore does have a competent content editing Interface. While this User interface is efficient enough, several other commodities in this area seem to offer more elegant UI for editing. Sitecore will do more to provide an incredibly simple interface for editing.
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    Return on Investment

    Optimizely

    • Improved our ability to scale out in high demand times
    • Allowed for further functionality development within our web application
    • Improved reliability of our offering to customers
    • Allowed us to move beyond our old system limitations
    • Holds better flexibility to continue growth in our industry
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    Screenshots

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