What users are saying about
49 Ratings
Top Rated
102 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.5 out of 100

Feature Set Ratings

  • Optimizely Content Cloud ranks higher in 4 feature sets: Security, Platform & Infrastructure, Web Content Creation, Web Content Management

Security

8.8

Optimizely Content Cloud

88%
1.0

Umbraco CMS

10%
Optimizely Content Cloud ranks higher in 1/1 features

Role-based user permissions

8.8
88%
40 Ratings
1.0
10%
11 Ratings

Platform & Infrastructure

7.3

Optimizely Content Cloud

73%
5.3

Umbraco CMS

53%
Optimizely Content Cloud ranks higher in 2/2 features

API

6.8
68%
35 Ratings
5.5
55%
9 Ratings

Internationalization / multi-language

7.8
78%
30 Ratings
5.1
51%
9 Ratings

Web Content Creation

7.0

Optimizely Content Cloud

70%
1.6

Umbraco CMS

16%
Optimizely Content Cloud ranks higher in 7/8 features

WYSIWYG editor

8.0
80%
40 Ratings
1.0
10%
11 Ratings

Code quality / cleanliness

7.8
78%
39 Ratings
1.0
10%
11 Ratings

Admin section

7.8
78%
40 Ratings
1.0
10%
11 Ratings

Page templates

7.4
74%
35 Ratings
1.0
10%
11 Ratings

Library of website themes

5.1
51%
15 Ratings
1.0
10%
10 Ratings

Mobile optimization / responsive design

7.7
77%
36 Ratings
1.0
10%
10 Ratings

Publishing workflow

7.2
72%
38 Ratings
1.0
10%
11 Ratings

Form generator

5.1
51%
28 Ratings
5.9
59%
9 Ratings

Web Content Management

6.8

Optimizely Content Cloud

68%
3.6

Umbraco CMS

36%
Optimizely Content Cloud ranks higher in 4/5 features

Content taxonomy

7.6
76%
38 Ratings
1.0
10%
11 Ratings

SEO support

8.0
80%
39 Ratings
1.0
10%
10 Ratings

Bulk management

7.2
72%
32 Ratings
5.0
50%
8 Ratings

Availability / breadth of extensions

5.6
56%
34 Ratings
5.2
52%
10 Ratings

Community / comment management

5.6
56%
25 Ratings
5.9
59%
10 Ratings

Attribute Ratings

  • Optimizely Content Cloud is rated higher in 6 areas: Likelihood to Recommend, Usability, Availability, Support Rating, Online Training, Implementation Rating

Likelihood to Recommend

8.8

Optimizely Content Cloud

88%
64 Ratings
1.0

Umbraco CMS

10%
11 Ratings

Likelihood to Renew

8.0

Optimizely Content Cloud

80%
25 Ratings

Umbraco CMS

N/A
0 Ratings

Usability

8.8

Optimizely Content Cloud

88%
20 Ratings
4.0

Umbraco CMS

40%
1 Rating

Availability

9.2

Optimizely Content Cloud

92%
8 Ratings
7.0

Umbraco CMS

70%
2 Ratings

Performance

Optimizely Content Cloud

N/A
0 Ratings
3.0

Umbraco CMS

30%
2 Ratings

Support Rating

8.0

Optimizely Content Cloud

80%
4 Ratings
2.0

Umbraco CMS

20%
2 Ratings

Online Training

6.7

Optimizely Content Cloud

67%
3 Ratings
3.0

Umbraco CMS

30%
1 Rating

Implementation Rating

8.0

Optimizely Content Cloud

80%
2 Ratings
7.0

Umbraco CMS

70%
2 Ratings

Product Scalability

Optimizely Content Cloud

N/A
0 Ratings
4.0

Umbraco CMS

40%
1 Rating

Likelihood to Recommend

Optimizely

Optimizely Content Cloud is well suited for getting content in front of your users within a few clicks. It does take some time to get used to the UI and configuration. However, this is the same scenario with all DXPs.
Read full review

Umbraco

Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
Read full review

Pros

Optimizely

  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
Read full review

Umbraco

  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
Read full review

Cons

Optimizely

  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
Read full review

Umbraco

  • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
  • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
Read full review

Pricing Details

Optimizely Content Cloud

Starting Price

Editions & Modules

Optimizely Content Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Pricing Info

    Umbraco CMS

    Starting Price

    $0

    Editions & Modules

    Umbraco CMS editions and modules pricing
    EditionModules
    Umbraco Free01
    Umbraco Professional50002
    Umbraco Enterprise5000+3
    Umbraco Cloud Starter394
    Umbraco Cloud Standard2095
    Umbraco Cloud Professional5696
    Umbraco Cloud Enterprise5000+7
    Umbraco Heartcore Mini498
    Umbraco Heartcore Starter2399
    Umbraco Heartcore Professional99910
    Umbraco Heartcore Enterprise1000+11

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    The Umbraco CMS and all of its core features are the same across all plans. The paid on-premise plans includes support, onboarding, licenses to add-on products (Umbraco Forms, Umbraco Courier, Umbraco TV) as well as a discount on developer training courses. Umbraco Cloud is the CMS hosted on Azure Cloud servers with automated upgrades, unlimited hosting and smooth deployments. All features can be found on Umbraco.com. Umbraco Heartcore is the managed Headless SaaS version of Umbraco.

    Likelihood to Renew

    Optimizely

    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review

    Umbraco

    No answers on this topic

    Usability

    Optimizely

    Excellent software with tools and professional functions that facilitate the work of our entire marketing strategy. What I like the most about Optimizely [Content Cloud] is the recommendations and support that it provides us with its reports and metadata obtained over the years to optimize our electronic commerce, campaigns, and digital content.
    Read full review

    Umbraco

    Many end users will be overwhelmed with the admin interface. Some common functions are buried in menus
    Read full review

    Reliability and Availability

    Optimizely

    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review

    Umbraco

    Occasionally, errors will appear in the admin that make it impossible to work without developer support.
    Read full review

    Performance

    Optimizely

    No answers on this topic

    Umbraco

    Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
    Read full review

    Support Rating

    Optimizely

    Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
    Read full review

    Umbraco

    Support for Umbraco-owned paid plugins is nonexistent.
    Read full review

    Online Training

    Optimizely

    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review

    Umbraco

    Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
    Read full review

    Implementation Rating

    Optimizely

    No answers on this topic

    Umbraco

    Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
    Read full review

    Alternatives Considered

    Optimizely

    Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly: Joomla:
    • Many plug-ins in the marketplace were very poorly written, managed by very small/one person shops, and held very little reliability for a commerce solution.
    • Ability to adapt to business demands was very low.
    Salesforce:
    • Very high cost for implementing; commerce model didn't suit our business model well.
    Umbraco:
    • Didn't suit our traffic needs. While the CMS support was similar, the integration between Epi CMS & Commerce provided a better experience for our users.
    Read full review

    Umbraco

    Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
    Read full review

    Scalability

    Optimizely

    No answers on this topic

    Umbraco

    Without significant development, the product does not scale well.
    Read full review

    Return on Investment

    Optimizely

    • Ektron has cost our non-profit huge sums of money with little to no return. Most of our web initiatives have been put on complete hold as we have begun to outsource most of our work to third parties as our website is a mishmash of technologies and patchwork fixes.
    • Ektron has slowed down workflows considerably and all of our content editors refuse to produce content they do not absolutely have to, resulting in the web content manager (me) taking on most tasks or retraining people on a continuous basis.
    Read full review

    Umbraco

    • Has helped us to create more engaging pages that push people to complete the online forms
    • We have seen more people buy from us since we launched our new look website
    • We can easily update the content without waiting for the development team to make changes
    Read full review

    Screenshots

    Add comparison