Optimizely Content Management System vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.N/A
WordPress
Score 8.5 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.N/A
Pricing
Optimizely Content Management SystemWordPress
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Content Management SystemWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Content Management SystemWordPress
Considered Both Products
Optimizely Content Management System
Chose Optimizely Content Management System
While other CMS software like Wix and WordPress are a lot more intuitive and aesthetically pleasing, they don't have the full functionality of what we need. As mentioned, we need to have varying levels of user access, with different product price points for each group, and we …
Chose Optimizely Content Management System
I can’t compare Episerver with WordPress. The difference is too great (in favor of Episerver).
Chose Optimizely Content Management System
Episerver is a CMS and is not quite comparable to SharePoint or Teams. WordPress is a great product but not as sophisticated as Episerver.
Chose Optimizely Content Management System
I've used a lot of content management systems, like Sitecore, WordPress, everything. I think this one is the easiest for different teams to use. So between marketing, customer service, and IT, everyone from different backgrounds can use this.
Chose Optimizely Content Management System
Optimizely came out ahead of other products evaluated across all parameters and the cost model was in line with the budget. The usability was a key factor as well as it was important for our marketing team to be able to self serve as opposed to using external firms. The …
Chose Optimizely Content Management System
It's comparable to the ones that I mentioned in most ways. I selected this product because it was the easiest and most affordable. Easiest in terms of we already were on the Optimizely platform, so to go to another would be lots of work time and money. So it was truly the least …
Chose Optimizely Content Management System
Good value for the cost.
Chose Optimizely Content Management System
Optimizely Content Management System provides a very scalable CMS out of the box vs other CMSs. I do like the opensource community of the other CMSs.
Chose Optimizely Content Management System
More robust management of advanced content page by page or across pages.
Chose Optimizely Content Management System
Much easier to use and more developer friendly
Chose Optimizely Content Management System
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our …
Chose Optimizely Content Management System
More options and a higher level of technicality with other SaaS.
Chose Optimizely Content Management System
It is much more intuitive and easily customizable.
Chose Optimizely Content Management System
Optimizely Content Management System doesn't invent complexity. It just sticks to common patterns and recommendations from Microsoft. This makes it extremely easy to learn and onboard new developers, and it makes it easier to upgrade and maintain.
Chose Optimizely Content Management System
Optimizely Content Management System is a well-rounded enterprise solution with great flexibility for third-party integration. The SaaS solution makes it a no brainer, since you get access to 24/7 support when it comes to the technological infrastructure.
Chose Optimizely Content Management System
I prefer this CMS because it uses C# instead of Php on the backend, and the interface is more user friendly in my opinion.
Chose Optimizely Content Management System
Optimizely CMS better handles large scale websites offering personalization and editing content in bulk out of the box but is not free/cheap.
Chose Optimizely Content Management System
Previous we utilized a company called Aldrich Web Solutions which was fantastic, however the Episerver platform was able to more effectively support the number of products we had which was enormous compared to an average user. Being able to go in and build, analyze and edit …
Chose Optimizely Content Management System
Episerver outranks these products in most cases. There are some functions in each product that you would love in Episerver but when you sum it up Episerver is the greatest :)
Chose Optimizely Content Management System
Preference in .Net and the limited functionality of saas offerings like Kentico has kept us on Episerver. Investigation is constant in searching for a solid .Net core solution that is headless first, and provides a similar admin experience to Episerver with a site tree …
Chose Optimizely Content Management System
We have used it for so long and had a lot of knowledge about Episerver.
Chose Optimizely Content Management System
I've only briefly reviewed Sitecore and Crownpeak as a comparison for episerver, and after reading other reviews that I mostly agreed with I came to the same conclusion about episerver. Their flaws are there but not something that is holding them back more than any other …
Chose Optimizely Content Management System
We primarily deal with ASP.Net CMS Platforms and here is how we decide what is best for the client:

  • EPiServer - Strong CMS, Targeted Content, Commerce - so if the client requires these items, EPiServer is a fairly good selection
WordPress

No answer on this topic

Top Pros
Top Cons
Features
Optimizely Content Management SystemWordPress
Security
Comparison of Security features of Product A and Product B
Optimizely Content Management System
8.5
120 Ratings
6% above category average
WordPress
8.2
127 Ratings
2% above category average
Role-based user permissions8.5120 Ratings8.2127 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely Content Management System
8.1
118 Ratings
5% above category average
WordPress
6.4
104 Ratings
18% below category average
API7.9113 Ratings6.394 Ratings
Internationalization / multi-language8.287 Ratings6.679 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely Content Management System
7.6
136 Ratings
0% below category average
WordPress
8.0
133 Ratings
5% above category average
WYSIWYG editor7.7126 Ratings8.3120 Ratings
Code quality / cleanliness7.8115 Ratings7.3121 Ratings
Admin section7.9124 Ratings8.6131 Ratings
Page templates8.0124 Ratings8.3128 Ratings
Library of website themes6.662 Ratings8.4130 Ratings
Mobile optimization / responsive design7.9119 Ratings8.5129 Ratings
Publishing workflow8.1124 Ratings8.5125 Ratings
Form generator6.989 Ratings6.3104 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely Content Management System
7.6
127 Ratings
4% above category average
WordPress
7.9
131 Ratings
8% above category average
Content taxonomy8.1117 Ratings6.9113 Ratings
SEO support7.6118 Ratings8.2118 Ratings
Bulk management7.099 Ratings7.5100 Ratings
Availability / breadth of extensions7.8101 Ratings8.5121 Ratings
Community / comment management7.882 Ratings8.5120 Ratings
Best Alternatives
Optimizely Content Management SystemWordPress
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Content Management SystemWordPress
Likelihood to Recommend
8.7
(161 ratings)
8.9
(169 ratings)
Likelihood to Renew
9.5
(30 ratings)
9.4
(36 ratings)
Usability
8.0
(30 ratings)
9.6
(16 ratings)
Availability
9.2
(4 ratings)
9.5
(3 ratings)
Performance
-
(0 ratings)
8.6
(2 ratings)
Support Rating
10.0
(6 ratings)
10.0
(10 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
10.0
(4 ratings)
10.0
(1 ratings)
Implementation Rating
6.4
(2 ratings)
9.0
(9 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Optimizely Content Management SystemWordPress
Likelihood to Recommend
Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
Read full review
Automattic
If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
Read full review
Pros
Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
Read full review
Automattic
  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Read full review
Cons
Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Read full review
Automattic
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Read full review
Usability
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
Read full review
Automattic
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Read full review
Reliability and Availability
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Read full review
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
Optimizely
No answers on this topic
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Read full review
Automattic
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
Optimizely
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Read full review
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
Optimizely
I was not fully involved.
Read full review
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
Read full review
Automattic
We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
Read full review
Scalability
Optimizely
No answers on this topic
Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
Read full review
Automattic
  • WordPress helps us reduce website management costs because we can oversee updates in-house.
  • WordPress is easy to use, reducing the amount of time we spend on website management.
  • The ease of use enables us to offer website management for clients, helping us grow our capabilities/business.
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of Templates