What users are saying about
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Top Rated
3024 Ratings
Top Rated
102 Ratings
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Score 8.6 out of 100

WordPress

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Top Rated
3024 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • Optimizely Content Cloud ranks higher in 1 feature set: Security
  • WordPress ranks higher in 3 feature sets: Platform & Infrastructure, Web Content Creation, Web Content Management

Security

8.8

Optimizely Content Cloud

88%
8.5

WordPress

85%
Optimizely Content Cloud ranks higher in 1/1 features

Role-based user permissions

8.8
88%
40 Ratings
8.5
85%
127 Ratings

Platform & Infrastructure

7.3

Optimizely Content Cloud

73%
8.4

WordPress

84%
WordPress ranks higher in 2/2 features

API

6.8
68%
35 Ratings
8.3
83%
93 Ratings

Internationalization / multi-language

7.8
78%
30 Ratings
8.5
85%
80 Ratings

Web Content Creation

7.0

Optimizely Content Cloud

70%
8.3

WordPress

83%
WordPress ranks higher in 8/8 features

WYSIWYG editor

8.0
80%
40 Ratings
8.2
82%
120 Ratings

Code quality / cleanliness

7.8
78%
39 Ratings
7.9
79%
122 Ratings

Admin section

7.8
78%
40 Ratings
8.2
82%
131 Ratings

Page templates

7.4
74%
35 Ratings
8.4
84%
128 Ratings

Library of website themes

5.1
51%
15 Ratings
8.9
89%
130 Ratings

Mobile optimization / responsive design

7.7
77%
36 Ratings
8.6
86%
129 Ratings

Publishing workflow

7.2
72%
38 Ratings
8.4
84%
126 Ratings

Form generator

5.1
51%
28 Ratings
7.6
76%
105 Ratings

Web Content Management

6.8

Optimizely Content Cloud

68%
8.5

WordPress

85%
WordPress ranks higher in 5/5 features

Content taxonomy

7.6
76%
38 Ratings
8.2
82%
114 Ratings

SEO support

8.0
80%
39 Ratings
8.4
84%
118 Ratings

Bulk management

7.2
72%
32 Ratings
7.9
79%
100 Ratings

Availability / breadth of extensions

5.6
56%
34 Ratings
9.3
93%
122 Ratings

Community / comment management

5.6
56%
25 Ratings
8.7
87%
121 Ratings

Attribute Ratings

  • Optimizely Content Cloud is rated higher in 1 area: Support Rating
  • WordPress is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Online Training, Implementation Rating

Likelihood to Recommend

8.8

Optimizely Content Cloud

88%
64 Ratings
8.9

WordPress

89%
169 Ratings

Likelihood to Renew

8.0

Optimizely Content Cloud

80%
25 Ratings
9.4

WordPress

94%
36 Ratings

Usability

8.8

Optimizely Content Cloud

88%
20 Ratings
9.4

WordPress

94%
17 Ratings

Availability

9.2

Optimizely Content Cloud

92%
8 Ratings
9.5

WordPress

95%
6 Ratings

Performance

Optimizely Content Cloud

N/A
0 Ratings
8.6

WordPress

86%
4 Ratings

Support Rating

8.0

Optimizely Content Cloud

80%
4 Ratings
6.4

WordPress

64%
21 Ratings

In-Person Training

Optimizely Content Cloud

N/A
0 Ratings
7.0

WordPress

70%
1 Rating

Online Training

6.7

Optimizely Content Cloud

67%
3 Ratings
10.0

WordPress

100%
1 Rating

Implementation Rating

8.0

Optimizely Content Cloud

80%
2 Ratings
9.0

WordPress

90%
18 Ratings

Configurability

Optimizely Content Cloud

N/A
0 Ratings
10.0

WordPress

100%
1 Rating

Ease of integration

Optimizely Content Cloud

N/A
0 Ratings
8.0

WordPress

80%
1 Rating

Product Scalability

Optimizely Content Cloud

N/A
0 Ratings
10.0

WordPress

100%
1 Rating

Vendor post-sale

Optimizely Content Cloud

N/A
0 Ratings
10.0

WordPress

100%
1 Rating

Vendor pre-sale

Optimizely Content Cloud

N/A
0 Ratings
10.0

WordPress

100%
1 Rating

Likelihood to Recommend

Optimizely

Optimizely Content Cloud is well suited for getting content in front of your users within a few clicks. It does take some time to get used to the UI and configuration. However, this is the same scenario with all DXPs.
Read full review

Automattic

If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
Read full review

Pros

Optimizely

  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
Read full review

Automattic

  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Read full review

Cons

Optimizely

  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
Read full review

Automattic

  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review

Pricing Details

Optimizely Content Cloud

Starting Price

Editions & Modules

Optimizely Content Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Pricing Info

    WordPress

    Starting Price

    Editions & Modules

    WordPress editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Optimizely

      Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
      Read full review

      Automattic

      My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
      Read full review

      Usability

      Optimizely

      Excellent software with tools and professional functions that facilitate the work of our entire marketing strategy. What I like the most about Optimizely [Content Cloud] is the recommendations and support that it provides us with its reports and metadata obtained over the years to optimize our electronic commerce, campaigns, and digital content.
      Read full review

      Automattic

      I give it an 8 rating because it's a great piece of open-source software that can be customized easily. There is an ease of use and the customizations are a treat. There are a lot of themes to choose from (though paid themes are the best as they provide more support).
      Read full review

      Reliability and Availability

      Optimizely

      Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
      Read full review

      Automattic

      Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
      Read full review

      Performance

      Optimizely

      No answers on this topic

      Automattic

      Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
      Read full review

      Support Rating

      Optimizely

      Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
      Read full review

      Automattic

      WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
      Read full review

      In-Person Training

      Optimizely

      No answers on this topic

      Automattic

      Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
      Read full review

      Online Training

      Optimizely

      Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
      Read full review

      Automattic

      It is very easy to find online resources to learn how to do just about anything with WordPress.
      Read full review

      Implementation Rating

      Optimizely

      No answers on this topic

      Automattic

      WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
      Read full review

      Alternatives Considered

      Optimizely

      Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly: Joomla:
      • Many plug-ins in the marketplace were very poorly written, managed by very small/one person shops, and held very little reliability for a commerce solution.
      • Ability to adapt to business demands was very low.
      Salesforce:
      • Very high cost for implementing; commerce model didn't suit our business model well.
      Umbraco:
      • Didn't suit our traffic needs. While the CMS support was similar, the integration between Epi CMS & Commerce provided a better experience for our users.
      Read full review

      Automattic

      We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
      Read full review

      Scalability

      Optimizely

      No answers on this topic

      Automattic

      WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
      Read full review

      Return on Investment

      Optimizely

      • Ektron has cost our non-profit huge sums of money with little to no return. Most of our web initiatives have been put on complete hold as we have begun to outsource most of our work to third parties as our website is a mishmash of technologies and patchwork fixes.
      • Ektron has slowed down workflows considerably and all of our content editors refuse to produce content they do not absolutely have to, resulting in the web content manager (me) taking on most tasks or retraining people on a continuous basis.
      Read full review

      Automattic

      • WordPress helps us reduce website management costs because we can oversee updates in-house.
      • WordPress is easy to use, reducing the amount of time we spend on website management.
      • The ease of use enables us to offer website management for clients, helping us grow our capabilities/business.
      Read full review

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