Optimizely One vs. Terminalfour Digital Engagement and Web Development Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely One
Score 8.6 out of 10
N/A
Optimizely One is an operating system for marketing and category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI. Optimizely One is fully-composable, offering organizations the flexibility to design a system that works for their unique needs, and it is also purpose-built to providing…N/A
Terminalfour Digital Engagement and Web Development Platform
Score 7.8 out of 10
Enterprise companies (1,001+ employees)
TerminalFour Site Manager is the principal product from the global software company of the same name, a content management system available for local-hosting or cloud-based, primarily targeted at educational institutions, government and international bodies, but also retail and financial services organizations.N/A
Pricing
Optimizely OneTerminalfour Digital Engagement and Web Development Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely OneTerminalfour Digital Engagement and Web Development Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$15,000 organisation per year
Additional DetailsGenerally the initial cost is between $15,000 to $100,000 with ongoing support and hosting subsequent years.
More Pricing Information
Community Pulse
Optimizely OneTerminalfour Digital Engagement and Web Development Platform
Top Pros
Top Cons
Features
Optimizely OneTerminalfour Digital Engagement and Web Development Platform
Security
Comparison of Security features of Product A and Product B
Optimizely One
-
Ratings
Terminalfour Digital Engagement and Web Development Platform
8.5
2 Ratings
5% above category average
Role-based user permissions00 Ratings8.52 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely One
-
Ratings
Terminalfour Digital Engagement and Web Development Platform
5.0
1 Ratings
42% below category average
API00 Ratings6.01 Ratings
Internationalization / multi-language00 Ratings4.01 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely One
-
Ratings
Terminalfour Digital Engagement and Web Development Platform
7.0
2 Ratings
9% below category average
WYSIWYG editor00 Ratings8.52 Ratings
Code quality / cleanliness00 Ratings8.02 Ratings
Admin section00 Ratings8.02 Ratings
Page templates00 Ratings8.52 Ratings
Library of website themes00 Ratings6.01 Ratings
Mobile optimization / responsive design00 Ratings4.01 Ratings
Publishing workflow00 Ratings8.02 Ratings
Form generator00 Ratings5.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely One
-
Ratings
Terminalfour Digital Engagement and Web Development Platform
6.7
2 Ratings
9% below category average
Content taxonomy00 Ratings7.42 Ratings
SEO support00 Ratings7.01 Ratings
Bulk management00 Ratings5.01 Ratings
Availability / breadth of extensions00 Ratings6.01 Ratings
Community / comment management00 Ratings7.92 Ratings
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Optimizely OneTerminalfour Digital Engagement and Web Development Platform
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User Ratings
Optimizely OneTerminalfour Digital Engagement and Web Development Platform
Likelihood to Recommend
9.0
(1 ratings)
8.0
(2 ratings)
User Testimonials
Optimizely OneTerminalfour Digital Engagement and Web Development Platform
Likelihood to Recommend
Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Terminalfour
It's an extremely flexible solution. It can be a nightmare to work with if not properly planned out or fantastic if well thought out. If you have a team and an application owner with a plan it's a great option.
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Pros
Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Terminalfour
  • Ease of use
  • Nice interface
  • Web-based site manager
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Cons
Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Terminalfour
  • It can be a bit buggy with media library management.
  • The html editor can act pretty wonky sometimes with the html it translates things into.
  • The navigation builder tool is pretty confusing.
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Alternatives Considered
Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Terminalfour
I was not part of the decision process, but I was very happy with the choice to use TerminalFour.
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Return on Investment
Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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Terminalfour
  • Increased employee efficiency.
  • Happier internal customers because changes are much easier than they used to be and we can often empower them to make their own changes to their websites.
  • For our application owner it's become a huge project that consumes all of his time. Not ideal but it's working for now. Knowledge sharing the more intricate pieces can be really difficult.
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ScreenShots

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Content EditorScreenshot of Content PreviewScreenshot of DashboardScreenshot of Integrations App DirectoryScreenshot of Reporting

Terminalfour Digital Engagement and Web Development Platform Screenshots

Screenshot of Direct Edit with AnalyticsScreenshot of Login ScreenScreenshot of Media LibraryScreenshot of Form BuilderScreenshot of Form Results ReportScreenshot of Direct Edit