Optimizely Feature Experimentation vs. PlaybookUX

Its UI is self-service, easy to manage. The documentation is good enough. I liked the Code mode for the Optimizely Feature Experimentation.

Incentivized

PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!

Incentivized

• Redirection
• Feature testing
• Splitting traffic

Incentivized

• They recruited our demographic.
• Customer support was awesome.
• Studies are very easy to set up.

• Initially training of program
• Ability to customize certain aspects of the website were limited
• Expensive for smaller organizations

Incentivized

• With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
• It would be nice to have a login location where I can see my available tests.

All features that we used were pretty clear. They have a good documentation

Incentivized

Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.

Very responsive when I had a technical question about a test.

It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it

Incentivized

Optimizely is the first product I have used in this category. I have no comments for alternative products.

Incentivized

Both have different set of unique features and usability.

Incentivized

• Higher click through rates on primary buttons
• More engagement in key sections of the website
• Ability to base development efforts on proven tests vs blinding developing new tools or functionality

Incentivized

• Quick testing at scale
• Excellent price points

Incentivized