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Top Rated
385 Ratings

Optimizely

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Top Rated
385 Ratings
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Score 8.7 out of 100
Top Rated
602 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
a/b experiment testing
Optimizely
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Split URL testing
Optimizely
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multivariate testing
Optimizely
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multi-page/funnel testing
Optimizely
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Cross-browser testing
Optimizely
7.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile app testing
Optimizely
6.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test significance
Optimizely
6.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Visual / WYSIWYG editor
Optimizely
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Advanced code editor
Optimizely
6.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Page surveys
Optimizely
6.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Visitor recordings
Optimizely
7.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Preview mode
Optimizely
6.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test duration calculator
Optimizely
6.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment scheduler
Optimizely
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment workflow and approval
Optimizely
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Dynamic experiment activation
Optimizely
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Client-side tests
Optimizely
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Server-side tests
Optimizely
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mutually exclusive tests
Optimizely
6.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Audience Segmentation & Targeting

Optimizely
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Standard visitor segmentation
Optimizely
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Behavioral visitor segmentation
Optimizely
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Traffic allocation control
Optimizely
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Website personalization
Optimizely
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Results and Analysis

Optimizely
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Heatmap tool
Optimizely
6.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Click analytics
Optimizely
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Scroll maps
Optimizely
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Form fill analysis
Optimizely
6.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Conversion tracking
Optimizely
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Goal tracking
Optimizely
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test reporting
Optimizely
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Results segmentation
Optimizely
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
CSV export
Optimizely
6.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiments results dashboard
Optimizely
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Dynamic content
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Ability to test dynamic content
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Mobile optimization
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Lead Management

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead scoring and grading
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Data quality management
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Automated sales alerts and tasks
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Calendaring
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Social Media Marketing

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4

Reporting & Analytics

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Standard reports
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Role-based workflow & approvals
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Integration with Salesforce.com
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Performance

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Support Rating

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Optimizely

Optimizely 3.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Likelihood to Renew

Optimizely
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Optimizely
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Optimizely
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Optimizely
6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Optimizely
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Optimizely
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Optimizely
3.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Optimizely
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Optimizely
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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