What users are saying about
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Top Rated
383 Ratings

Optimizely

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Top Rated
383 Ratings
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Score 8.5 out of 100
91 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Oracle Maxymiser
9.2
a/b experiment testing
Optimizely
8.1
Oracle Maxymiser
10.0
Split URL testing
Optimizely
7.7
Oracle Maxymiser
9.0
Multivariate testing
Optimizely
7.7
Oracle Maxymiser
10.0
Multi-page/funnel testing
Optimizely
7.4
Oracle Maxymiser
10.0
Cross-browser testing
Optimizely
7.2
Oracle Maxymiser
10.0
Mobile app testing
Optimizely
6.4
Oracle Maxymiser
10.0
Test significance
Optimizely
7.0
Oracle Maxymiser
10.0
Visual / WYSIWYG editor
Optimizely
7.1
Oracle Maxymiser
6.0
Advanced code editor
Optimizely
6.6
Oracle Maxymiser
9.0
Page surveys
Optimizely
6.4
Oracle Maxymiser
10.0
Visitor recordings
Optimizely
7.2
Oracle Maxymiser
10.0
Preview mode
Optimizely
6.8
Oracle Maxymiser
10.0
Test duration calculator
Optimizely
6.3
Oracle Maxymiser
10.0
Experiment scheduler
Optimizely
7.9
Oracle Maxymiser
8.0
Experiment workflow and approval
Optimizely
7.0
Oracle Maxymiser
7.0
Dynamic experiment activation
Optimizely
7.4
Oracle Maxymiser
10.0
Client-side tests
Optimizely
7.4
Oracle Maxymiser
10.0
Server-side tests
Optimizely
6.8
Oracle Maxymiser
5.0
Mutually exclusive tests
Optimizely
6.6
Oracle Maxymiser
10.0

Audience Segmentation & Targeting

Optimizely
7.5
Oracle Maxymiser
8.0
Standard visitor segmentation
Optimizely
7.8
Oracle Maxymiser
10.0
Behavioral visitor segmentation
Optimizely
7.4
Oracle Maxymiser
10.0
Traffic allocation control
Optimizely
8.1
Oracle Maxymiser
7.0
Website personalization
Optimizely
6.9
Oracle Maxymiser
5.0

Results and Analysis

Optimizely
7.1
Oracle Maxymiser
9.3
Heatmap tool
Optimizely
6.7
Oracle Maxymiser
10.0
Click analytics
Optimizely
7.4
Oracle Maxymiser
8.0
Scroll maps
Optimizely
7.1
Oracle Maxymiser
10.0
Form fill analysis
Optimizely
6.6
Oracle Maxymiser
10.0
Conversion tracking
Optimizely
7.6
Oracle Maxymiser
7.0
Goal tracking
Optimizely
7.6
Oracle Maxymiser
10.0
Test reporting
Optimizely
7.7
Oracle Maxymiser
10.0
Results segmentation
Optimizely
7.2
Oracle Maxymiser
10.0
CSV export
Optimizely
6.5
Oracle Maxymiser
10.0
Experiments results dashboard
Optimizely
7.2
Oracle Maxymiser
8.0

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Oracle Maxymiser

  • Harsh Pricing. The cost of running Oracle Maxymiser greatly reduces the number of organizations that can afford it.
  • Running Simultaneous Campaigns on the same website can be buggy at times.
  • WYSIWYG Editor has Limited Features. Most common elements can be easily created without any coding knowledge, but if you want custom widgets with special styling and logic, you will need a developer.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is used in conjunction with online analytics tools to help us improve conversion rate on our website. It is used in all markets across the group, with very complex tests in more advanced markets and simpler tests in less advanced markets. In some markets multiple departments use it and in others it is used by the online department only. It helps us understand the risks of the changes on the website, improve user experience and deliver better ROI of the online activities.
Anonymous | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.4
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 8.5
Based on 3 answers
No answer on this topic is available.

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Oracle Maxymiser

No score
No answers yet
No answers on this topic

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
Anonymous | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.1
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Oracle Maxymiser

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Oracle Maxymiser

  • The ROI has been around £9 for every £1 we've invested a straight conversion increase. This does include items where without testing we would have done that would of lost revenue.
  • This has increased job satisfaction within my team. They enjoy the testing and working with maxymiser. Plus it's always satisfying to get a positive result
Paul Sandey | TrustRadius Reviewer

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.6
Oracle Maxymiser
7.0

Likelihood to Renew

Optimizely
9.0
Oracle Maxymiser
8.3

Usability

Optimizely
7.4
Oracle Maxymiser
8.2

Reliability and Availability

Optimizely
9.0
Oracle Maxymiser
8.5

Performance

Optimizely
6.0
Oracle Maxymiser

Support Rating

Optimizely
9.1
Oracle Maxymiser
9.1

Online Training

Optimizely
3.0
Oracle Maxymiser

Implementation Rating

Optimizely
8.0
Oracle Maxymiser
9.1

Scalability

Optimizely
7.1
Oracle Maxymiser

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