What users are saying about
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Top Rated
345 Ratings

Optimizely

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Top Rated
345 Ratings
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Score 8.3 out of 101
88 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Optimizely

Optimizely is a great tool to get you up and running with A/B testing quickly without sacrificing quality. The WYSIWYG editor mode is passable for someone without html and javascript knowledge, but to get the most out of the tool you'll definitely want to have a developer that is fluent in javascript. As of a few months ago Optimizely now offers server side (or full stack) testing in addition to their client side testing. This is an additional feature you have to pay for, but if you have the need and teams to support server side testing it allows you to test a lot of different things you won't get out of client side testing.
Grant Wilkins profile photo

Oracle Maxymiser

Maxymiser is well suited to all scenarios of conversion testing, however if you are unsure of of your ability or new to conversion campaigns ask about the fully managed option during the selection process.
John Mills profile photo

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.4
Oracle Maxymiser
a/b experiment testing
Optimizely
8.4
Oracle Maxymiser
Split URL testing
Optimizely
7.9
Oracle Maxymiser
Multivariate testing
Optimizely
8.3
Oracle Maxymiser
Multi-page/funnel testing
Optimizely
7.7
Oracle Maxymiser
Cross-browser testing
Optimizely
7.7
Oracle Maxymiser
Mobile app testing
Optimizely
7.0
Oracle Maxymiser
Test significance
Optimizely
7.4
Oracle Maxymiser
Visual / WYSIWYG editor
Optimizely
7.2
Oracle Maxymiser
Advanced code editor
Optimizely
6.9
Oracle Maxymiser
Page surveys
Optimizely
7.1
Oracle Maxymiser
Visitor recordings
Optimizely
7.5
Oracle Maxymiser
Preview mode
Optimizely
7.2
Oracle Maxymiser
Test duration calculator
Optimizely
6.4
Oracle Maxymiser
Experiment scheduler
Optimizely
8.3
Oracle Maxymiser
Experiment workflow and approval
Optimizely
7.2
Oracle Maxymiser
Dynamic experiment activation
Optimizely
7.5
Oracle Maxymiser
Client-side tests
Optimizely
7.4
Oracle Maxymiser
Server-side tests
Optimizely
7.1
Oracle Maxymiser
Mutually exclusive tests
Optimizely
7.1
Oracle Maxymiser

Audience Segmentation & Targeting

Optimizely
8.0
Oracle Maxymiser
Standard visitor segmentation
Optimizely
8.2
Oracle Maxymiser
Behavioral visitor segmentation
Optimizely
7.9
Oracle Maxymiser
Traffic allocation control
Optimizely
8.4
Oracle Maxymiser
Website personalization
Optimizely
7.5
Oracle Maxymiser

Results and Analysis

Optimizely
7.6
Oracle Maxymiser
Heatmap tool
Optimizely
7.7
Oracle Maxymiser
Click analytics
Optimizely
8.0
Oracle Maxymiser
Scroll maps
Optimizely
7.6
Oracle Maxymiser
Form fill analysis
Optimizely
7.6
Oracle Maxymiser
Conversion tracking
Optimizely
7.9
Oracle Maxymiser
Goal tracking
Optimizely
7.8
Oracle Maxymiser
Test reporting
Optimizely
7.9
Oracle Maxymiser
Results segmentation
Optimizely
7.3
Oracle Maxymiser
CSV export
Optimizely
6.7
Oracle Maxymiser
Experiments results dashboard
Optimizely
7.7
Oracle Maxymiser

Pros

Optimizely

  • Quickly and easily set up new A/B tests. Some tests can be completed in only a few minutes.
  • A robust results engine. It automatically creates segments based off URL parameters and other common criteria (new vs returning) in addition to predefined criteria you set up.
  • The support of the Optimizely implementation team and customer care is fantastic. Optimizely easily ranks as one of our best third party software vendors. They provide not just knowledge of how to use the tool, but how to build a culture around testing and experimentation within your company.
  • Acts as a great lightweight content management system for making temporary changes. We use Optimizely to make changes for 100% of traffic for controlling scheduled promotions and also bug fix patches while waiting for permanent fixes.
Grant Wilkins profile photo

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills profile photo

Cons

Optimizely

  • Geo-targeting for tests does not allow you to use ZIP Codes.
  • URL targeting does not have a mass upload option for lists of unrelated URLs. It does have substring and regular expression matches that cover most other needs.
  • The preview feature rarely works as expected. We run tests on a dedicated testing environment to preview and do QA.
Grant Wilkins profile photo

Oracle Maxymiser

  • Adding URLs to include in the test can take a long time, having to re-include URLs on each attribute is frustrating.
  • The back of the house admin area is dated, and often confusing to understand what is being accomplished on each screen.
  • The reporting screen doesn't save options or report, having to rebuild reports is time consuming.
No photo available

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
I'm starting to lean more towards VWO because of the added value and pricing.
Brynn Arego profile photo

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is an important part of our business' development and continued growth
John Mills profile photo

Usability

Optimizely

Optimizely 7.7
Based on 41 answers
Not a lot of documentation or best practice information. Interface is simple, but not very intuitive.
Shawn Daley profile photo

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Oracle Maxymiser

Oracle Maxymiser 8.5
Based on 3 answers
No answer on this topic is available.

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
Optimizely refreshes automatically, so the speed and throughput is more than enough to use the product and analyze its data.
Douglas Wright profile photo

Oracle Maxymiser

No score
No answers yet
No answers on this topic

Support

Optimizely

Optimizely 8.8
Based on 14 answers
I've only had to use it a couple of times but response time isn't the fastest.
Brynn Arego profile photo

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright profile photo

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

Optimizely

One of Optimizely's biggest pluses is that it works on multiple platforms, which many other products do not. Another major factor was their evangelization not just of their product, but of conversion rate optimization and statistical relevance in general. Finally, when speaking with them, they didn't so much try to sell their product as they spoke to how it could integrate into our overall workflow.
George McMullen profile photo

Oracle Maxymiser

James Taylor profile photo

Scalability

Optimizely

Optimizely 7.2
Based on 34 answers
Although one can deploy Optimizely across a portfolio of properties, it's not ideal for page load. The recommended use of "custom snippets" is more complex in setup than just deploying one simple JS snippet.
Rafael Zorrilla profile photo

Oracle Maxymiser

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • We have been able to lift our conversion rates by 30% across various content assets since running Optimizely. This has, of course, had an effect on increasing signups and increasing revenue.
Douglas Wright profile photo

Oracle Maxymiser

  • Help in growing conversion by 40%
  • Seven figure increase in revenue from one test
Matthew Lawson profile photo

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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