What users are saying about
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Top Rated
386 Ratings
120 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100
120 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Sitecore
a/b experiment testing
Optimizely
8.0
Sitecore
Split URL testing
Optimizely
7.7
Sitecore
Multivariate testing
Optimizely
7.6
Sitecore
Multi-page/funnel testing
Optimizely
7.4
Sitecore
Cross-browser testing
Optimizely
7.2
Sitecore
Mobile app testing
Optimizely
6.4
Sitecore
Test significance
Optimizely
6.9
Sitecore
Visual / WYSIWYG editor
Optimizely
7.1
Sitecore
Advanced code editor
Optimizely
6.6
Sitecore
Page surveys
Optimizely
6.4
Sitecore
Visitor recordings
Optimizely
7.2
Sitecore
Preview mode
Optimizely
6.7
Sitecore
Test duration calculator
Optimizely
6.2
Sitecore
Experiment scheduler
Optimizely
7.9
Sitecore
Experiment workflow and approval
Optimizely
7.0
Sitecore
Dynamic experiment activation
Optimizely
7.4
Sitecore
Client-side tests
Optimizely
7.4
Sitecore
Server-side tests
Optimizely
6.8
Sitecore
Mutually exclusive tests
Optimizely
6.4
Sitecore

Audience Segmentation & Targeting

Optimizely
7.5
Sitecore
Standard visitor segmentation
Optimizely
7.7
Sitecore
Behavioral visitor segmentation
Optimizely
7.3
Sitecore
Traffic allocation control
Optimizely
8.0
Sitecore
Website personalization
Optimizely
6.8
Sitecore

Results and Analysis

Optimizely
7.1
Sitecore
Heatmap tool
Optimizely
6.7
Sitecore
Click analytics
Optimizely
7.3
Sitecore
Scroll maps
Optimizely
7.1
Sitecore
Form fill analysis
Optimizely
6.5
Sitecore
Conversion tracking
Optimizely
7.5
Sitecore
Goal tracking
Optimizely
7.5
Sitecore
Test reporting
Optimizely
7.6
Sitecore
Results segmentation
Optimizely
7.1
Sitecore
CSV export
Optimizely
6.5
Sitecore
Experiments results dashboard
Optimizely
7.1
Sitecore

Security

Optimizely
Sitecore
7.1
Role-based user permissions
Optimizely
Sitecore
7.1

Platform & Infrastructure

Optimizely
Sitecore
6.9
API
Optimizely
Sitecore
5.1
Internationalization / multi-language
Optimizely
Sitecore
8.8

Web Content Creation

Optimizely
Sitecore
5.4
WYSIWYG editor
Optimizely
Sitecore
5.1
Code quality / cleanliness
Optimizely
Sitecore
5.1
Admin section
Optimizely
Sitecore
5.2
Page templates
Optimizely
Sitecore
5.1
Library of website themes
Optimizely
Sitecore
5.0
Mobile optimization / responsive design
Optimizely
Sitecore
5.2
Publishing workflow
Optimizely
Sitecore
7.1
Form generator
Optimizely
Sitecore
5.2

Web Content Management

Optimizely
Sitecore
5.3
Content taxonomy
Optimizely
Sitecore
5.2
SEO support
Optimizely
Sitecore
5.1
Bulk management
Optimizely
Sitecore
5.1
Availability / breadth of extensions
Optimizely
Sitecore
4.1
Community / comment management
Optimizely
Sitecore
7.2

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Sitecore

  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Anonymous | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Sitecore

  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
Laxmi Srinivas Samayamantri | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Sitecore

Sitecore 9.0
Based on 9 answers
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
Anonymous | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Sitecore

Sitecore 7.3
Based on 4 answers
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
Aaron Branson | TrustRadius Reviewer

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Sitecore

No score
No answers yet
No answers on this topic

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Sitecore

No score
No answers yet
No answers on this topic

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Sitecore

Sitecore 9.1
Based on 4 answers
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
Anonymous | TrustRadius Reviewer

Online Training

Optimizely

Optimizely 3.0
Based on 1 answer
No answer on this topic is available.

Sitecore

Sitecore 10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
Anonymous | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Sitecore

Sitecore 9.1
Based on 5 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO | TrustRadius Reviewer

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Sitecore

The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
Anonymous | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Sitecore

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Sitecore

  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
Anonymous | TrustRadius Reviewer

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sitecore

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Sitecore
5.1

Likelihood to Renew

Optimizely
9.0
Sitecore
9.0

Usability

Optimizely
7.3
Sitecore
7.3

Reliability and Availability

Optimizely
9.0
Sitecore

Performance

Optimizely
6.0
Sitecore

Support Rating

Optimizely
9.1
Sitecore
9.1

Online Training

Optimizely
3.0
Sitecore
10.0

Implementation Rating

Optimizely
8.0
Sitecore
9.1

Scalability

Optimizely
7.0
Sitecore

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