What users are saying about
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Top Rated
380 Ratings
20 Ratings

Optimizely

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Top Rated
380 Ratings
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Score 8.4 out of 100
20 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer profile photo

SiteSpect

SiteSpect is great for businesses with available development resources and a need to provide flicker-free performance. Additionally, the month-to-month service model is attractive considering the contract and implementation prices of most of the tool's competitors. If an organization wants to run a lot of tests with a small team of marketers, I wouldn't recommend a tool as complex as SiteSpect. Effective use of the tool requires a lot of technical skill.
William Van Fleet profile photo

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
SiteSpect
a/b experiment testing
Optimizely
8.1
SiteSpect
Split URL testing
Optimizely
7.8
SiteSpect
Multivariate testing
Optimizely
7.7
SiteSpect
Multi-page/funnel testing
Optimizely
7.4
SiteSpect
Cross-browser testing
Optimizely
7.2
SiteSpect
Mobile app testing
Optimizely
6.5
SiteSpect
Test significance
Optimizely
7.0
SiteSpect
Visual / WYSIWYG editor
Optimizely
7.1
SiteSpect
Advanced code editor
Optimizely
6.6
SiteSpect
Page surveys
Optimizely
6.4
SiteSpect
Visitor recordings
Optimizely
7.2
SiteSpect
Preview mode
Optimizely
6.8
SiteSpect
Test duration calculator
Optimizely
6.3
SiteSpect
Experiment scheduler
Optimizely
7.9
SiteSpect
Experiment workflow and approval
Optimizely
7.0
SiteSpect
Dynamic experiment activation
Optimizely
7.4
SiteSpect
Client-side tests
Optimizely
7.4
SiteSpect
Server-side tests
Optimizely
6.8
SiteSpect
Mutually exclusive tests
Optimizely
6.6
SiteSpect

Audience Segmentation & Targeting

Optimizely
7.5
SiteSpect
Standard visitor segmentation
Optimizely
7.8
SiteSpect
Behavioral visitor segmentation
Optimizely
7.4
SiteSpect
Traffic allocation control
Optimizely
8.1
SiteSpect
Website personalization
Optimizely
6.9
SiteSpect

Results and Analysis

Optimizely
7.1
SiteSpect
Heatmap tool
Optimizely
6.7
SiteSpect
Click analytics
Optimizely
7.4
SiteSpect
Scroll maps
Optimizely
7.1
SiteSpect
Form fill analysis
Optimizely
6.6
SiteSpect
Conversion tracking
Optimizely
7.6
SiteSpect
Goal tracking
Optimizely
7.6
SiteSpect
Test reporting
Optimizely
7.7
SiteSpect
Results segmentation
Optimizely
7.2
SiteSpect
CSV export
Optimizely
6.5
SiteSpect
Experiments results dashboard
Optimizely
7.2
SiteSpect

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble profile photo

SiteSpect

  • It is able to intercept the code from your server, inject your code and then it continues on to the end-user's computer with virtually no speed interruptions.
  • It has several different options for performing A/B tests from regular factors to client-side factors, and origin experiments.
  • It is extremely flexible and configurable for the needs of your company or organization.
Jonathan Hodak profile photo

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith profile photo

SiteSpect

  • SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.
Bobby Patterson profile photo

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford profile photo

SiteSpect

SiteSpect 9.3
Based on 7 answers
Our clients who use our fully managed A/B and Multivariate testing services have been extremely happy with the results. Therefore the D&W and SiteSpect partnership continues to flourish. We have no hesitation in recommending the platform and we will continue to invest in our staff to train on this platform for the foreseeable future
George Ioannou profile photo

Usability

Optimizely

Optimizely 7.4
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson profile photo

SiteSpect

No score
No answers yet
No answers on this topic

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering profile photo

SiteSpect

No score
No answers yet
No answers on this topic

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

SiteSpect

No score
No answers yet
No answers on this topic

Support

Optimizely

Optimizely 9.0
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland profile photo

SiteSpect

SiteSpect 10.0
Based on 1 answer
When we have any questions on how the tool can be utilized for some unique requirements, they always make excellent suggestions.
avinash cipalli profile photo

Implementation

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright profile photo

SiteSpect

SiteSpect 10.0
Based on 1 answer
Just need to have your requirements ready such as, what you are expecting from the tool, is there anything specific you want regarding reporting, tracking etc.
avinash cipalli profile photo

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores profile photo

SiteSpect

I have used all the tools in the market. Sitespect kicks them into the curb based on how easy it is to build variations, and hot it doesnt interfere with client load.
Oliver Paton profile photo

Scalability

Optimizely

Optimizely 7.1
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer profile photo

SiteSpect

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley profile photo

SiteSpect

  • Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.
No photo available

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

SiteSpect

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
The entry-level setup fee is dependent upon the deployment model the client chooses to implement. Each prospect receives a custom quote based on their need.

SiteSpect Editions & Modules

On-premise Edition
SiteSpect Enterprise
    SaaS Edition
    SiteSpect Cloud
      Additional Pricing Details

      Rating Summary

      Likelihood to Recommend

      Optimizely
      8.5
      SiteSpect
      6.0

      Likelihood to Renew

      Optimizely
      9.0
      SiteSpect
      9.3

      Usability

      Optimizely
      7.4
      SiteSpect

      Reliability and Availability

      Optimizely
      9.0
      SiteSpect

      Performance

      Optimizely
      6.0
      SiteSpect

      Support

      Optimizely
      9.0
      SiteSpect
      10.0

      In-Person Training

      Optimizely
      SiteSpect
      10.0

      Online Training

      Optimizely
      3.0
      SiteSpect

      Implementation

      Optimizely
      8.0
      SiteSpect
      10.0

      Scalability

      Optimizely
      7.1
      SiteSpect

      Add comparison