Optimizely vs SiteSpect | TrustRadius

What users are saying about

Score 8.3 out of 10

Based on 391 reviews and ratings

Score 8 out of 10

Based on 20 reviews and ratings

Feature Rating Comparison

Optimizely

SiteSpect

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Optimizely

SiteSpect

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Optimizely

SiteSpect

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.

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Founder

Alec Dibble ConsultingInformation Technology and Services, 1-10 employees

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It is able to intercept the code from your server, inject your code and then it continues on to the end-user's computer with virtually no speed interruptions.
It has several different options for performing A/B tests from regular factors to client-side factors, and origin experiments.
It is extremely flexible and configurable for the needs of your company or organization.

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Senior javascript developer

TargetRetail, 10,001+ employees

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Cons

Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.

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Verified User

Analyst in Product Management

Internet Company, 51-200 employees

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SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.

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Bobby Patterson

Optimetrum LLCRetail, 10,001+ employees

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Likelihood to Renew

Optimizely 9.0

Based on 42 answers

Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.

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Jeremy Bradford

Conversion Optimization Specialist

HomeAdvisorInternet, 1001-5000 employees

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SiteSpect 9.3

Based on 7 answers

Our clients who use our fully managed A/B and Multivariate testing services have been extremely happy with the results. Therefore the D&W and SiteSpect partnership continues to flourish. We have no hesitation in recommending the platform and we will continue to invest in our staff to train on this platform for the foreseeable future

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Founder, Head of Agency

Digital & WiseInternet, 11-50 employees

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Usability

Optimizely 7.2

Based on 56 answers

Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.

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CRO Manager

Ted BakerApparel & Fashion, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Optimizely 9.0

Based on 10 answers

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.

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Albert Wavering

Analytics Architect

Blue State DigitalMarketing and Advertising, 51-200 employees

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No score

No answers yet

No answers on this topic

Performance

Optimizely 6.0

Based on 10 answers

We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.

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Manager - Analytics and Optimization

Rosetta1001-5000 employees

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No score

No answers yet

No answers on this topic

Support Rating

Optimizely 9.1

Based on 28 answers

They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.

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Web Content Specialist / Technical Lead

In The Swim Discount Pool Supplies & EquipmentChemicals, 201-500 employees

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SiteSpect 10.0

Based on 1 answer

When we have any questions on how the tool can be utilized for some unique requirements, they always make excellent suggestions.

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avinash cipalli

Web Developer - Consultant

IntuitAccounting, 5001-10,000 employees

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Online Training

Optimizely 3.0

Based on 1 answer

The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

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Verified User

Analyst in Other

10,001+ employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Optimizely 8.0

Based on 22 answers

In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.

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Verified User

Director in Information Technology

Entertainment Company, 51-200 employees

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SiteSpect 10.0

Based on 1 answer

Just need to have your requirements ready such as, what you are expecting from the tool, is there anything specific you want regarding reporting, tracking etc.

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avinash cipalli

Web Developer - Consultant

IntuitAccounting, 5001-10,000 employees

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Alternatives Considered

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.

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Chief Creative Officer + Founder

Bad AgencyMarketing and Advertising, 1-10 employees

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I have used all the tools in the market. Sitespect kicks them into the curb based on how easy it is to build variations, and hot it doesnt interfere with client load.

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Manager Web Analytics and MVT

Accenture InteractiveMarketing and Advertising, 1001-5000 employees

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Scalability

Optimizely 7.0

Based on 49 answers

Thus far, Optimizely's overall scalability has been great. Our organization has a white label business that continues to grow and we've had to build up our MarTech stack accordingly, which comes with scalability challenges - especially with the budget. This is something we need to monitor as we continue to grow.

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Verified User

Manager in Marketing

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Return on Investment

Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.

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Verified User

Analyst in Other

Internet Company, 51-200 employees

View all 130 answers on this topic

Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.

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Verified User

Manager in Marketing

Information Technology and Services Company, 201-500 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Optimizely Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

The entry-level setup fee is dependent upon the deployment model the client chooses to implement. Each prospect receives a custom quote based on their need.

SiteSpect Editions & Modules

On-premise Edition

SiteSpect Enterprise

SaaS Edition

SiteSpect Cloud

Additional Pricing Details

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Rating Summary

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

Optimizely

SiteSpect

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