What users are saying about
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Top Rated
386 Ratings
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Top Rated
187 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100

Smartlook

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Top Rated
187 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Smartlook

Smartlook is well suited for any new website to understand how new users interact with the different aspects of the website. I guess it would not be appropriate to use Smartlook on specific websites where privacy issues would block or severely limit the recording of most of the user activities.
Louis Schietekat | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Smartlook
a/b experiment testing
Optimizely
8.0
Smartlook
Split URL testing
Optimizely
7.7
Smartlook
Multivariate testing
Optimizely
7.6
Smartlook
Multi-page/funnel testing
Optimizely
7.4
Smartlook
Cross-browser testing
Optimizely
7.2
Smartlook
Mobile app testing
Optimizely
6.4
Smartlook
Test significance
Optimizely
6.9
Smartlook
Visual / WYSIWYG editor
Optimizely
7.1
Smartlook
Advanced code editor
Optimizely
6.6
Smartlook
Page surveys
Optimizely
6.4
Smartlook
Visitor recordings
Optimizely
7.2
Smartlook
Preview mode
Optimizely
6.7
Smartlook
Test duration calculator
Optimizely
6.2
Smartlook
Experiment scheduler
Optimizely
7.9
Smartlook
Experiment workflow and approval
Optimizely
7.0
Smartlook
Dynamic experiment activation
Optimizely
7.4
Smartlook
Client-side tests
Optimizely
7.4
Smartlook
Server-side tests
Optimizely
6.8
Smartlook
Mutually exclusive tests
Optimizely
6.4
Smartlook

Audience Segmentation & Targeting

Optimizely
7.5
Smartlook
Standard visitor segmentation
Optimizely
7.7
Smartlook
Behavioral visitor segmentation
Optimizely
7.3
Smartlook
Traffic allocation control
Optimizely
8.0
Smartlook
Website personalization
Optimizely
6.8
Smartlook

Results and Analysis

Optimizely
7.1
Smartlook
Heatmap tool
Optimizely
6.7
Smartlook
Click analytics
Optimizely
7.3
Smartlook
Scroll maps
Optimizely
7.1
Smartlook
Form fill analysis
Optimizely
6.5
Smartlook
Conversion tracking
Optimizely
7.5
Smartlook
Goal tracking
Optimizely
7.5
Smartlook
Test reporting
Optimizely
7.6
Smartlook
Results segmentation
Optimizely
7.1
Smartlook
CSV export
Optimizely
6.5
Smartlook
Experiments results dashboard
Optimizely
7.1
Smartlook

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Smartlook

  • Heatmaps help you better understand how end-users use your website. Thanks to the data provided by Smartlook, you can adjust your website and make it more user-friendly.
  • Smartlook has fantastic funnels which help you analyse your data and understand them.
  • Records. You can just sit back and watch how the end-user used your website, where exactly they clicked etc.
Nikol Burešová | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Smartlook

  • For the free or lower-level packages, the data is kept only for a limited time, i.e. 30 days, so there is the situation where you are implementing a marketing funnel that might take longer than 30 days and when you finally make a conversion you might want to see to complete history/path that your user took which lead them to finally make the conversion. In this situation, you will have missing recordings from their initial visits.
  • Recordings are not made in all cases of traffic sessions. I would like to have more clarity/detail on why a specific session was not recorded. It would be great if Smartlook could confirm cases, where it could not record and explain that it was due to i.e. privacy setting/location/ session too short/ website, didn't load. This would help with troubleshooting possible issues on the website.
  • They could have an option that while you are busy watching one recording, there is a quick button to go to the next recording so that you can more easily skip trough a few recordings.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Smartlook

Smartlook 9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Smartlook

Smartlook 7.9
Based on 39 answers
We have not used Smartlook's Support yet, but we have used Smartlook's excellent documentation and walkthroughs for set-up and when we have questions. Smartlook walks you through the setup process with easy-to-understand tooltips, walkthroughs, and answers to frequently asked questions. Smartlook's documentation made setup and maintenance of our sites incredibly easy!
Anonymous | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Smartlook

I used FullStory for the past 4 years and I loved it, but I never really used all the functionalities it offers because the price is insane high for the type of company I worked for. With Smartlook I feel I have access to more functionalities with a much better deal.
Francesco Fraioli | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Smartlook

  • Smartlook has helped us make updates to our website that has resulted in a positive impact because we know what visitors are experiencing.
  • Smartlook has helped us think more about the visitor's journey in regards to the funnels and how we want to get them from landing on the website to converting.
  • Smartlook has also helped us better understand our website visitors and what they may be looking for when we don't realize it.
Heather Robinette, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Smartlook

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* per installation

Smartlook Editions & Modules

Edition
Free$01
Starter$192
Power$793
  1. 1,500 sessions
  2. 5,000 sessions
  3. 25,000 sessions
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Smartlook
8.7

Likelihood to Renew

Optimizely
9.0
Smartlook

Usability

Optimizely
7.3
Smartlook
9.1

Reliability and Availability

Optimizely
9.0
Smartlook

Performance

Optimizely
6.0
Smartlook

Support Rating

Optimizely
9.1
Smartlook
7.9

Online Training

Optimizely
3.0
Smartlook

Implementation Rating

Optimizely
8.0
Smartlook

Scalability

Optimizely
7.0
Smartlook

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